Юлія

Iuliia Znakharenko
📍 Kyiv / Lviv, Ukraine | 📞 [open contact info](look above in the "contact info" section) | ✉ [open contact info](look above in the "contact info" section)

Target Role: Brand Manager | Product Manager

Professional Pro le

Dynamic commercial leader with over 15 years of experience in brand, product, and sales
management across electronics, telecom, and consumer goods sectors. Proven ability to build and
scale brands, lead cross-functional teams, and drive sustainable business growth. Skilled in strategic
planning, vendor negotiations, go-to-market execution, and portfolio development. Adept at
transforming underperforming categories into market leaders through data-driven decisions and
partnership excellence.

Key Achievements

• Led an electronics distribution company to a top market position in Ukraine’s mobile
device sector.

• Secured exclusive national partnerships with global vendors including HTC and major
retail chains.

• Expanded product portfolios and successfully launched multiple brands in competitive
markets.

• Optimized inventory and assortment planning, improving turnover and pro tability.

• Built and mentored a high-performing brand management team delivering consistent
revenue growth.

• Designed and implemented go-to-market strategies that accelerated brand visibility and
sales performance.

Professional Experience

Founder & Brand Owner - HaHaBerry.com
2015 – Present

• Founded and scaled a consumer brand from concept to market recognition.

• Oversaw all aspects of operations - product design, supply chain, marketing, and sales.

• Drove product innovation and obtained a patent for proprietary developments.
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Head of Mobile Devices Department - Electronics Distribution Company
2010 – 2014

• Established and expanded the Mobile Devices Division from inception.

• Negotiated and managed exclusive vendor partnerships with leading global manufacturers.

• Recruited, developed, and led a team of brand managers.

• Achieved market leadership in mobile device distribution through effective strategy and
execution.

Product Manager - Ringo Mobile Retail Network
2008 – 2010

• Managed the full product lifecycle: pricing, assortment, forecasting, and logistics.

• Conducted in-depth market and competitor analysis to guide strategic decisions.

• Improved stock planning processes, reducing overstock and increasing margins.

Product Manager - GDC Aventures Group (Telecom Distribution)
2006 – 2008

• Oversaw supplier relations, product strategy, and sales forecasting.

• Streamlined inventory and logistics work ows to enhance operational ef ciency.

Sales Director - Eurostyle (Wholesale Consumer Goods)
2003 – 2004

• Designed and executed nationwide sales and distribution strategies.

• Secured VIP contracts with top national retail chains.

• Successfully introduced a new consumer brand to the Ukrainian market.

Key Account Manager - ST Kraft (Household Goods & Appliances)
1999 – 2003

• Built and managed a portfolio of key national clients from the ground up.

• Drove growth in a highly competitive market.

• Developed promotional campaigns and expanded distribution channels.

Education

• Kiev University of Tourism, Economics and Law — Civil Law (2000–2005)

• Kiev Humanitarian Institute — Marketing (1997–2000)
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Additional Education & Skills

• English - Intermediate

• Course «Project Management»

• Course «Mentoring Project for C-Level»

• Brand & Product Management

• Strategic Planning & Market Entry

• Contract Negotiation & Vendor Relations

• Distribution & Sales Leadership

• Market Research & Consumer Insights

• Team Leadership & Talent Development

• Assortment & Pricing Strategy