Ali

Awais Ali
Performance Marketing Specialist | WordPress & Conversion Tracking

[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Lisbon, Portugal

Professional Summary
Performance Marketing Specialist with 3+ years of experience managing high-spend Meta Ads
accounts across EMEA markets. Proven track record handling $10M+ quarterly ad spend,
optimizing ROAS, CPA, and full-funnel performance for agencies and advertisers. Strong
expertise in Meta Ads Manager, Pixel & Conversions API implementation, tracking & attribution,
creative testing, and conversion-focused WordPress landing pages. Known for analytical
thinking, technical problem-solving, and delivering measurable growth.

Work Experience

Meta via Teleperformance — Lisbon, Portugal
Meta Agency Representative | Performance Marketing Specialist | 07/2023 - Present

 Manage and support top-tier EMEA agencies, optimizing large-scale campaigns in Meta Ads
Manager across multiple verticals.
 Oversee $10M+ quarterly ad spend, focusing on ROAS, CPA, CPC, and CPM optimization
across Meta platforms.
 Lead campaign optimization initiatives, improving efficiency through audience
segmentation, budget allocation, and creative testing.
 Implement and troubleshoot Meta Pixel and Conversions API, ensuring accurate tracking
and reliable attribution.
 Conduct A/B testing on creatives, audiences, and campaign structures to drive performance.
 Collaborate with partners to resolve technical issues and support scalable, data-driven
growth strategies.

Foundever — Lisbon, Portugal
Customer Support Specialist | 07/2022 - 05/2023

 Delivered high-quality customer support for DAZN via email and live chat.
 Assisted in training new hires and maintaining operational performance metrics.
 Resolved customer issues efficiently to ensure service quality and retention.

Gigsberg — Kharkiv, Ukraine
Customer Care Department | 02/2021 - 07/2022
 Handled EU-based customer inquiries related to event ticketing and payments.
 Managed order processing, payment handling, and on-time ticket delivery.
 Collaborated with internal teams to resolve escalations efficiently.

Freelance (Marketing & WordPress) — Remote
09/2017 - Present

 Built and managed WordPress websites and landing pages for small businesses and
educational institutions.
 Integrated forms, tracking pixels, and conversion events to support paid media
campaigns.
 Customized themes and dashboards for role-based portals (admin, parent, teacher, and
student).
 Implemented performance-focused layouts to improve lead capture and user
experience.
 Worked with plugins for forms, analytics, security, and performance optimization.

Skills
Marketing & Paid Media Tools
Meta Ads Manager · Business Manager · Events Manager · Facebook Ads · Shopify · WordPress ·
Conversion Tracking · Google Analytics · Canva

Technical Skills
Pixel Implementation · Conversions API · Tracking & Attribution · A/B Testing · Audience
Segmentation · Reporting & Dashboards · CRM & Support Tools · Landing Page Optimization

Campaign Strategy Skills
Performance Marketing · ROAS Optimization · CPA/CPC/CPM Optimization · Funnel Strategy ·
Lead Generation · Creative Performance Analysis

Soft Skills
Communication · Problem Solving · Collaboration · Time Management · Multitasking ·
Adaptability

Education
O. M. Beketov National University of Urban Economy — Bachelors (09/2020 - 06/2022)

University of Gujrat — Associate Degree Program (09/2017 - 06/2020)

Languages
· English - Fluent · Urdu - Native · Punjabi – Native · Russian – Basic