Ксенія

Ksenia Kulikova
​
Ukraine, Kyiv • tg: @oxanax_xx • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)

Summary

I strive to contribute real ideas and hypotheses for product growth by working closely with the product team,
researching the market, and studying best practices. I am ready to work autonomously with a portfolio of products, and I
want to develop and take on responsibility, be part of a team without micromanagement, and grow together with the
company.

Skills

Analytical and growth-oriented marketer skilled in user acquisition, campaign optimization, and data-driven
decision making across Google Ads and social channels. Proficient in performance analysis, A/B testing, and KPI tracking
(CPI, CPA, ROAS, LTV) with a focus on driving sustainable user growth.

Education

State University of Trade and Economics ​ Kyiv, UA
Bachelor degree, Tourism and Travel Services Management​ 31.06.2029

Experience
​
VitaUp Remote​
Social Media Manager 06.2025 – 11.

​ Managed Instagram marketing focused on wellness, nutrition, and supplements with a data-driven approach to
user engagement and conversion. Planned and optimized content to attract new audiences, tested different outreach
strategies, and analyzed engagement metrics to improve performance. Handled the full customer acquisition cycle — from
prospecting and partnership offers to purchase conversion and feedback collection — ensuring consistent growth and high
satisfaction.