Светлана

Junior SMM Specialist
📍 Reggio Calabria, Italy / open to remote work
📞 [open contact info](look above in the "contact info" section)
📧 [open contact info](look above in the "contact info" section)
💼 Instagram / TikTok (optional)

About
I am a Junior SMM Specialist with strong skills in content creation, trend research, and social
media management. I create engaging posts, Reels, and short-form videos, develop visual
styles for profiles, and work with analytics to improve results.
I learn fast, stay up-to-date with social media trends, and enjoy helping brands grow
organically.

What I can do:
• Content planning (Instagram, TikTok, Facebook)
• Creating visuals and editing videos (Canva, CapCut, basic Photoshop)
• Writing engaging captions and storytelling
• Competitor research & profile audit
• Community management
• Basic targeted advertising
• Analytics: Instagram Insights, Google Analytics (basic)

Looking for:
Opportunities to grow as a Junior SMM Specialist — freelance, part-time or full-time.

Experience
SMM Practice / Freelance Projects

2024 — Present
• Managing training and test social media accounts
• Creating content plans and posting schedules
• Designing profile visuals and highlights
• Editing Reels and short-form videos based on current trends
• Creating captions and promotional copy
• Running basic profile analytics
• Engaging with the audience, comments, and DMs
• Competitor analysis and content audit
Skills
Social Media: Instagram, TikTok, Facebook
Content: Reels, Videos, Visual Branding, Captions
Tools: Canva, CapCut, Photoshop (basic), Meta Ads Manager (basic)
Analytics: Insights, Google Analytics (basic)
Soft Skills: Creativity, communication, time management, fast learning
Languages: English (A2 → improving to B1), Russian (native), Italian (A2)

Education
SMM 2024–2025
• Content strategy
• Social media analytics
• Targeted ads fundamentals
• Visual design for social networks