Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/16352890/

Work experience

Head of SMM / Team Lead

from 02.2023 to 01.2026 (3 years)
Coinband, Дистанційно (Маркетинг, реклама, PR)

• Managed SMM department of 6 specialists, overseeing strategy, execution, and quality control
• Led a portfolio of 50+ client projects, handling up to 10 projects simultaneously
• Built the SMM department from scratch: processes, documentation, reporting standards, and work ows
• Conducted hiring, onboarding, training, and performance management
• Coordinated cross-functional work with design, content, and sales teams
• Developed pricing models, service packages, and client communication frameworks
• Introduced retention marketing practices and supervised retention specialist

Key Achievements:
• Led a flagship client project achieving 700,000+ monthly reach and +15,000 followers per month on X
• Increased client contract renewal rate by 20% through improved reporting and communication
• Expanded SMM service offerings (community support, shilling, replying), resulting in 30% growth of average client check
• Implemented structured task and sprint system that was later adopted as a company-wide standard
• Improved content production quality and consistency across multiple projects
• Established contractor management system for invoices, payments, and deliverables
Note: Performance metrics re ect results from major projects; additional case details are limited due to NDA.

Head of SMM

from 02.2023 to 08.2023 (7 months)
Morris Digital, Дистанційно (Маркетинг, реклама, PR)

• Led company social media channels and overall SMM strategy
• Managed collaboration with designers and content creators
• Planned content calendars and supervised execution
• Established visual and communication standards
• Monitored performance and optimized content approach

Key Achievements
• Increased Instagram Engagement Rate by 80–120% through content and visual strategy improvements
• Turned Instagram into a new lead generation channel, bringing direct client inquiries
• Built structured content production work ow from scratch

Head of SMM

from 07.2022 to 01.2023 (7 months)
TwentyTwo Games (Getsu), Дистанційно (IT)

• Developed core marketing documentation (ToV, audits, competitor analysis)
• Designed social media promotion strategy for a Web3 gaming product
• Collaborated with product and development teams on content and NFT mechanics
• Handled hiring, onboarding, and training

Key Achievements
• Built all SMM processes and documentation from zero
• Contributed to product positioning and community growth strategy

Head of SMM

from 09.2021 to 12.2022 (1 year 4 months)
Realis.Network, Дистанційно (IT)

• Built and scaled SMM department from scratch
• Hired and managed a team of 4 specialists
• Developed social media strategies for multiple game products
• Managed community engagement and feedback loops

Key Achievements
• Formed a full SMM team and structured department operations
• Established feedback system from social media to product teams
• Improved visibility and community engagement across the portfolio

Social Media Marketing Specialist

from 02.2021 to 02.2022 (1 year)
Fleet5, Дистанційно (Туризм)

• Developed and executed social media strategy
• Created content, visuals & managed community interactions & reputation

SMM-менеджер

from 09.2020 to 08.2021 (1 year)
FSS Consulting Agency, Дистанційно (Маркетинг, реклама, PR)

• Managed 40+ client projects
• Planned content strategies, coordinated designers & ensured quality control

SMM-менеджер

from 01.2020 to 08.2020 (8 months)
KTK Logistik International, Дистанційно (Транспорт, логістика)

• Created social media strategy and visual identity
• Produced content and organized photo shoots
• Launched targeted advertising campaigns
• Designed company logo (still in use)

Knowledge and skills

• Гнучкість
• Позитивне мислення
• Управління командою
• Ведення CRM
• Адаптивність
• Неконфліктність
• Урегулювання конфліктів
• Маркетинг
• Google Sheets
• Толерантність

Language proficiencies

• Ukrainian — fluent
• English — above average
• Polish — above average