Ruslana

RUSLANA SHYKALENKO
Digital Marketing Specialist
Meta Ads • Content • Social Media

Profile
Multidisciplinary digital marketing specialist with hands-on
experience in social media management, Meta Ads, content
creation, photography, and e-commerce support.
[open contact info](look above in the "contact info" section) Worked with fashion brands, beauty specialists, and
international communities across Europe.
[open contact info](look above in the "contact info" section)
Strong in visual content production, paid advertising basics,
Barcelona,Spain analytics, and client communication.
Combines creative thinking with structured execution and
business-oriented mindset.
Open to opportunities in digital marketing, content, e-
commerce, communications, and office-based roles.

Education Work Experience
Tourism
Kyiv National Linguistic University Meta Ads Specialist — DAR Club

2018 – 2021 (Women Community, Germany)

Freelance Project | 2025-present
Skills
Launched and managed Meta Ads campaigns for a women’s
Meta Ads Manager (Facebook & community in Germany
Instagram Advertising)
Set up targeting, creatives, and campaign structure
Content Management&Product Listing
Monitored performance and optimized ads during the
Office Administration & Scheduling
Customer Communication & Project campaign
coordination Supported community growth and brand visibility through
Microsoft Office / Google Workspace / paid traffic
Canva
Google Sheets/Excel
Figma (basic) SMM Specialist & Meta Ads — Ella Fashion
Remote| 2024 – 2025

Language Developed social media strategy and visuals for a fashion
brand.
Ukrainian
Launched Meta Ads campaigns to boost sales and awareness.
Russian Created photo and video content aligned with brand goals.
English Launched Meta Ads campaigns to drive store traffic and
inquiries — including targeting, creatives and performance
Spanish
optimization
 RUSLANA SHYKALENKO
Content,E-commerce&Digital
Marketing Assistant

Work Experience

Meta Ads Specialist — Colorist MIA
[open contact info](look above in the "contact info" section) Remote| November 2025
Planned, launched and managed Meta Ads campaigns to
[open contact info](look above in the "contact info" section)
increase appointment bookings.
Barcelona,Spain Set up targeting, budgeting, placements and ad objectives
based on business goals.
Tested creatives and audiences, tracked performance and
optimized results.

Courses Freelance Photographer
Barcelona, Spain | 2024 – Present
Hard-skill web-design Produced lifestyle and commercial photos for brands.
The complete Digital Marketing Delivered high-quality visual content for promotions.
(Udemy)
Social Media Marketing Strategy Digital Marketing Intern — Wunderbrand
2024. (Udemy)
Norway| 2023
SMM&theCity Course 4.0
Assisted in online campaign planning and analytics.
(Tania Storozhenko)
Google Digital Marketing& Prepared performance reports and marketing materials.
E-commerce
Shopify Academy -Product Listing Office Manager — Private Company
(2025,ongoing)
Kyiv, Ukraine | 2020 – 2021
Managed office operations, scheduling, and documentation.
Coordinated internal communication and supplier relations.
Additional Information
Supported HR and onboarding processes.
Based in Barcelona, Spain
Experience working with Personal Assistant — Executive Support Role
international clients and remote Kyiv, Ukraine | 2021 – 2022
teams
Handled calendar, travel, and correspondence for
Open to office, hybrid, and
international roles executives.
Interested in long-term professional Organized meetings and prepared reports.
growth within a company Enhanced daily workflow and efficiency.