Ольга

Olha Onykiienko
CMO / Growth Marketing (Performance • Brand • Partnerships)

[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn: available upon request

SUMMARY

CMO / Growth Marketing leader with 10+ years driving measurable growth through a balanced mix of performance
acquisition, brand-building, and partnerships. Led marketing for a CPA network and scaled education products; built
teams up to 7 and delivered results including 3× lead generation, +8% conversion to new partners, and 50K→110K
monthly organic traffic growth. Strong operator across strategy, execution, and scalable marketing systems (processes,
OKRs/KPIs, cross-functional delivery).

CORE COMPETENCIES

 Growth strategy & experimentation across the funnel (acquisition → activation → engagement)
 Performance acquisition: SEO/content-led growth, lead magnets, conversion optimization, landing pages
 Brand & PR: messaging, thought leadership, content seeding, community-led initiatives
 Partnerships: affiliate/webmaster acquisition, expert programs, co-marketing with stakeholders
 Lifecycle/CRM marketing: onboarding, digests, educational sequences, segmentation, newsletters
 Marketing operations & leadership: OKRs/KPIs, process design, hiring, coaching, vendor coordination

CAREER HIGHLIGHTS

 3× lead generation and +8% conversion to new webmasters/affiliates by implementing growth and marketing
strategy (SalesDoubler).
 Built and led a 7-person marketing team; launched partner recruitment, onboarding, and training processes engaging
1,000+ specialists (SalesDoubler).
 Doubled organic blog traffic from ~50K to ~110K monthly visits; expanded lead capture via new lead magnets (+7)
and checklists (+5) (Stripo).
 Scaled WebPromoExperts to market leadership in digital marketing education (7,000 graduates; 300,000+ event
visitors) and launched 25 programs incl. a remote MBA-format executive program.

PROFESSIONAL EXPERIENCE

2022–Present | Head of Content (Growth & Brand) — Stripo

 Own organic acquisition and lifecycle growth levers across content/SEO, lead magnets, and email; manage end-to-
end content operations.
 Increased blog traffic from ~50K to ~110K monthly visits through content architecture, topic strategy, and
distribution.
 Launched 5 new content hubs and introduced an “expert mentions” KPI (avg. 5–10 organic expert shares/month).
 Expanded lead-generation assets (+7 lead magnets; +5 checklists) and improved eBook production workflows to
support conversion.
 Built social growth plan across LinkedIn, Instagram, TikTok, Dribbble, and Pinterest; launched TikTok from scratch
(content matrix + production process).
 Designed lifecycle email programs and led integrated brand campaigns (Email Marketing Month, Comics Awards,
seasonal promotions); standardized processes and OKRs/KPIs.
2020–2022 | CMO — SalesDoubler (CPA Network)

 Developed and executed a growth + brand strategy delivering 3× lead generation and +8% conversion to new
webmasters/affiliates.
 Built and led a 7-person marketing team; created scalable processes for partner recruitment, onboarding,
engagement, and training (1,000+ specialists engaged).
 Launched content and PR strategy to strengthen credibility and accelerate partner acquisition.
 Established partner education and business-events function delivering ~80 events/year to activate and retain the
community.
 Delivered one of the largest fintech-vertical promotions in the CPA market, aligning stakeholders and go-to-market
execution.
 Owned new website launch as project lead (requirements, vendor coordination, content, QA, go-live).

2018–2020 | COO — WebPromoExperts Academy

 Led operations and growth for a market-leading Internet marketing academy in Ukraine (7,000 graduates; 300,000+
visitors to free online events).
 Designed and launched 25 education programs (product design, curriculum, faculty onboarding, go-to-market).
 Created Ukraine’s first remote MBA-format executive program for SMB owners and leaders: “Director of Internet
Marketing.”
 Produced and scaled 30 online conferences and built repeatable production/marketing processes.
 Won and delivered competitive tenders for SME initiatives (UNDP, 2016; UkrSibBank, 2019) and delivered corporate
training for enterprise clients.

2013–2018 | Head of Education & Marketing Department — WebPromoExperts Academy (Webpromo LLC)

 Built the academy’s education product line and audience-growth engine; supported long-term market leadership in
digital marketing education.
 Recruited and managed 50+ lecturers and industry experts; ensured program quality and consistent delivery.
 Planned and promoted recurring educational events and online initiatives; aligned education, marketing, and sales
teams to improve conversion and retention.

PARTNERSHIPS & PROJECTS

2019–2021 | UkrSibBank — “Women in Business” (Contractor / Project Lead)

 Owned delivery for 3 seasons: program concept, budget, speakers, and curriculum.
 Built landing pages; launched acquisition campaigns and email series; managed Telegram community operations.
 YouTube playlist: https://www.youtube.com/playlist?list=PLR1RZldHAcgZszZGMRXcNbP43V6HvZ5xK

EDUCATION

ECOMEN — Specialist degree, Management of Organizations (2007)

LANGUAGES

Ukrainian (Native) • English (B2)

CONTENT PORTFOLIO

Selected articles and videos available upon request (links can be added to the CV).