Каріна

Karina Biianova Product Designer

Phone:
Portfolio:

[open contact info](look above in the "contact info" section) biianovakarina-portfolio

Email: LinkedIn:

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

Profile

Product Designer with 6 years of experience specializing in B2B solutions. Expertise in designing scalable, user-centric

products, conducting deep UX research, and developing design systems from scratch. Adept at working in cross-

functional teams, driving accessibility improvements, and optimizing workflows for enterprise clients. Strong

background in SaaS platforms, management software, and business process automation.

Experience

April 2023 - Present

Zutobi Instructor

Designed and optimized a B2B Driving School Management System integrated with a well-known Drivers Ed App.

Focused on digitizing traditionally paper-based workflows for driving schools in the USA, ensuring high accessibility

and usability standards

Conducted extensive research on driving school operations and user needs

Collaborated closely with business development teams, product managers, and analysts to define features

Led UX research, including market analysis, competitive benchmarking, and user interviews

Created value flows, customer journey maps (CJM), and interactive prototypes

Developed detailed UX documentation and contributed to accessibility improvements.

Dec 2018 - June 2022
SimplyBook.me (SimplyMeet.me, SBPay.me, Booking Page)
Designed B2B scheduling and booking solutions used by SMBs across various industries. Progressed from Junior to
j
Senior Product Designer, leading ma or redesigns and feature enhancements

Built a scalable design system for multiple sub-products
Led UX/UI improvements for the admin interface to enhance usability and workflow efficiency

Designed and launched two mobile apps for business users and clients

Conducted A/B testing, usability audits, and UX research to refine product-market fit
Collaborated with developers to optimize design handoff and implementation

Provided design mentorship and conducted regular design reviews.

June 2022 - Jan 2023
CodeGeeks Solutions
Worked as the sole Product Designer on multiple B2B SaaS platforms, including

HR & Payroll Software – Designed a system for automating salary payments and employee management
HR Matching Platform – Developed a platform for candidate-client matching
Content Creation Tool – Designed a Google Chrome extension for content generation

Led discovery phases, defining user personas, JTBD, CJMs, and information architecture

Created high-fidelity prototypes and UI concepts aligned with business objectives

Conducted stakeholder workshops and usability testing

Provided mentorship and training through KGS Knowledge Hub.
1
Karina Biianova
Product Designer

Education & Certifications

Bachelor’s Degree in Graphic Design – Southern Ukrainian National Pedagogical University (2014 - 2018
UI/UX Design Course – IT Logos Academy (2018
Designing Product Experiments – The Fountain Institute, London, UK (2022
UX Metrics & Design KPIs - Vitaly Friedman (2024)

Skills & Expertise

B2B UX/UI Design (SaaS, Management Systems, HRTech, FinTech
Design Systems & Component Librarie
Prototyping & Wireframing (Figma, Sketch
UX Research & Usability Testin
Information Architecture & Value Flow
A/B Testing & Data-Driven Desig
Stakeholder Collaboration & Documentatio
Accessibility & Inclusive Desig
Agile & Scrum Workflow

Languages

English - Upper Intermidiate
Ukrainian - Native

2