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VLADYSLAV HONCHARUK
DATA ANALYST
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Linkedin Telegram Shargorod, Ukraine

SUMMARY
Data Analyst with 14 years of technical experience and a solid foundation in data analytics. Proficient in a full stack of
tools: SQL, BigQuery, Tableau, Python, and A/B Testing. Proven track record of building reporting from scratch,
visualizing complex metrics, and analyzing marketing campaign performance. I combine a deep understanding of
technical processes with a business mindset. Ready to take responsibility for analytical projects, implement data-driven
approaches, and provide accurate insights for strategic decision-making.

HARD SKILLS PROJECT EXPERIENCE
Data Analysis User Conversion Funnel Analysis, SaaS Product 2026
SQL Querying Tools: Tableau, SQL
Data Visualization Description: Built a dashboard to track user conversion from registration to
payment, funnel stages, and key metrics.
Python (Analytics)
My tasks: Calculated conversion rates, built trend charts, visualized the funnel.
Statistical Analysis Result: Found weak points in the funnel to improve user engagement.
A/B Testing
Marketing & Web Analytics Project (SQL + GA4) 2025
Product Analysis
Tools: SQL (PostgreSQL, BigQuery), Google Cloud, GA4
Description: Analysis of ad performance and eCommerce funnel via GA4 events.
TOOLS My tasks: Writing queries, calculating ROMI, reach, analyzing sessions, funnels,
Google Sheets and conversions by channel and landing.
Result: Key drivers of conversions and their traffic sources were identified.
BI Tools (Tableau,
Power BI, Looker Studio) Google Sheets Dashboard & Cohort Analysis 2025
SQL Databases Tools: Google Sheets
Description: Visualization of user activity and cohort analysis in Google Sheets.
(PostgreSQL, BigQuery) My tasks: Created charts and interactive pivot tables for cohorts.
Python (Jupyter Result: Gained insights for understanding user behavior and retention.
Notebook, Pandas)
Google Analytics 4
WORK EXPERIENCE
Amplitude State Treasury Service of Ukraine 2012 - now
Data Warehouses IT AND CYBERSECURITY SPECIALIST
Analyzed user infrastructure needs and formulated technical specifications for
EDUCATION Prozorro e-procurement tenders.
Maintained the local domain network (Windows AD), ensuring uptime for critical
2006 - 2011 financial operations.
VINNYTSIA NATIONAL Automated financial data processing using Bash scripting, reducing manual
TECHNICAL UNIVERSITY workload by 50% and improving operational efficiency.
Engineer, Software Implemented centralized data backup and a comprehensive data protection
developer system, resulting in rapid recovery of all critical information after a cyberattack.

May 2025 - present Self-employment, remote 2025 - now
IT School GoIT DATA ANALYST
Data Analyst Designed Tableau dashboards to monitor SaaS acquisition, activation, and
retention metrics; identified 15% onboarding drop-off.
Joined GA4 and internal datasets in BigQuery to evaluate channel effectiveness;
LANGUAGES
calculated ROMI and conversion rates.
English: intermediate Conducted cohort analysis in Python (Pandas) to evaluate feature adoption,
Ukrainian: native retention trends and potential LTV impact.