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Danylchenko
Performance Marketing Specialist/
UA Specialist (Meta Ads)
Performance marketer with hands-on experience launching and optimizing Meta
CONTACT ME Ads campaigns in high-risk verticals (Forex / Gambling). Managed daily budgets of
$200 – $2,000, focusing on results and core performance metrics: CPA, ROAS,
LTV. Strong expertise in campaign scaling, hypothesis testing, and data-driven
[
analysis. Motivated to apply experience with large budgets and complex funnels
in a product-driven IT company.
[
@devtenn
WORK EXPERIENCE
Kyiv, Ukraine
Performance Marketing Specialist (Meta Ads)
EDUCATION NDA
Forex (Dec 20, 2023 – Feb 1, 2025)
National university civil
protection Ukraine Gambling (Feb 1, 2025 – Dec 15, 2025)
2014 - 2018
Launching, managing, and scaling advertising campaigns in Meta Ads
(Facebook / Instagram)
SKILLS within the gambling vertical.
Promoting platforms / online casinos across multiple GEOs (Tier-1 / Tier-2).
Campaign optimization based on CPA / FTD / ROAS / LTV.
Meta Ads (performance, scaling) Performance analysis at campaign / ad set / creative / GEO levels.
Identifying and scaling profitable setups while considering Meta platform
User Acquisition restrictions.
A/B testing of audiences, creatives, offers, and landing pages.
CPA / ROAS / LTV / Retention
Scaling budgets up to $2,000/day while maintaining target KPIs.
A/B testing Collaboration with creative teams and affiliate/product managers.
Preparing analytical reports in Google Sheets.
Analytics & reporting
Google Sheets Key Achievements:
Creative performance analysis
Consistently maintained target CPA during budget scaling.
& hypothesis testing
Increased ROAS by 20–40% through optimization of creatives and traffic
setups.
Successfully scaled campaigns in a highly competitive and restricted niche.
LANGUAGES Quickly adapted to Meta algorithm and policy changes.
English — Pre-Intermediate
Russian — Native
Ukrainian — Fluent