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Work experience

SEO Strategy & Content Architecture Specialist

from 09.2025 to 12.2025 (4 months)
EU Luxury Fashion E-commerce (Shopify), Дистанційно (Роздрібна торгівля)

Leading SEO strategy and site architecture for an international luxury fashion brand

Building semantic structures for collections, categories, and product pages

Designing intent-driven content clusters aligned with commercial goals

Developing internal linking logic between editorial and transactional pages

Working within Shopify ecosystem: structure, SEO blocks, FAQ logic, consistency

Defining priorities, identifying cannibalization risks, and aligning SEO with brand positioning

SEO & Digital Strategy Consultant / Head of Direction

from 06.2024 to 06.2025 (1 year)
KTSM, Дистанційно (IT)

Built service and SEO direction from scratch: structure, logic, and processes

Designed SEO-friendly page structures (titles, meta, schema, FAQ)

Conducted SEO audits and competitor-driven semantic analysis

Worked with EU-focused Google Ads data to align paid + organic intent

Supported lead generation through structural SEO decisions

Acted as bridge between business goals, marketing, and execution teams

Digital Marketing & Strategy Roles (Pre-SEO Background)

from 04.2007 to 05.2024 (17 years 2 months)
Deferent companies, Дистанційно (Маркетинг, реклама, PR)

14+ years in journalism, PR, content, and digital marketing

Brand building, storytelling, and audience research

Leadership roles in marketing and sales integration

Strong foundation in communication, structure, and narrative thinking

(This background directly informs my SEO approach: content quality, EEAT, and intent clarity.)

Education

Kyiv National I. K. Karpenko-Kary Theatre, Cinema and Television University

Professional development courses in Television Production, Київ
Higher, from 2007 to 2008 (1 year)

Odesa I. I. Mechnikov National University

Bachelor’s Degree, Film and Television Arts, Одеса
Higher, from 2004 to 2008 (4 years)

Core studies: journalism fundamentals, theatre and film studies.

Additional education and certificates

Kyiv National I. K. Karpenko-Kary Theatre, Cinema and Television University

6 months

Knowledge and skills

• SEO strategy
• SEO architecture
• Search intent analysis
• Technical SEO
• Keyword research
• On-page SEO
• Internal linking strategy
• Content architecture
• SEO audits
• Competitive analysis
• E-commerce SEO
• Shopify SEO
• SEO localization
• Multi-market SEO
• Analytics.performance tracking
• Strategic planning

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

SEO strategist with 5+ years of experience in organic growth, site architecture, and search intent–driven systems. I work with SEO not as a set of tactics, but as a business-aligned system connecting structure, content, and technical foundations.

Background in digital strategy, content, PR, and leadership allows me to see SEO beyond keywords — as part of a broader growth and demand ecosystem.
Recent focus: European markets, e-commerce, and service-based products.

I specialize in clarity, prioritization, and scalable SEO decisions, not mass execution.

Core Expertise
SEO Strategy & Architecture

Semantic site architecture and page hierarchy

Search intent mapping (commercial vs informational)

Content clusters and pillar logic

Cannibalization and indexation risk analysis

Technical & On-Page SEO

Technical audits and structural recommendations

On-page optimization aligned with intent, not templates

Internal linking systems for growth and distribution

SEO implementation logic for Shopify and CMS-based sites

Research & Analysis

Keyword research (commercial + informational)

Competitor and SERP analysis

Priority models: impact vs effort vs scalability

Localization & Markets

SEO for EU markets (Poland, Romania, Hungary, broader Europe)

Multi-language and localization logic

Market-specific intent and competitive landscapes

SEO ↔ Business Alignment

SEO as part of the funnel, not isolated traffic

Clear roadmaps for teams, founders, and stakeholders

Strategic recommendations executable in-house

Tools & Platforms

Google Search Console

Google Analytics

Ahrefs / Serpstat

Screaming Frog

Shopify (SEO structure & content logic)