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Vladislava Punik
Head of communications department
Manage full communications cycle: strategy & planning, media relations &
content creation, team leadership, crisis communication, stakeholder
engagement, impact reporting, and brand reputation management.

EXPERIENCE

HEAD OF THE COMMUNICATIONS DEPARTMENT
NGO Dignity Online
10/2020 - present days
Development and implementation of communication strategy
Management of external and internal communications
Building and maintaining the organization's public image
[open contact info](look above in the "contact info" section) Media relations, preparation of press releases and media materials
Crisis communication and reputation risk management
@VladislavaP Coordination of the social media and digital communications
specialist, and contractors for creating photo, video, and audio
[open contact info](look above in the "contact info" section)
content
Kyiv Organization of information campaigns and events
Oversight of communication tasks within projects
[open contact info](look above in the "contact info" section) Analysis and monitoring of communication activities effectiveness
vladislavapunik

PR ACCOUNT MANAGER
EDUCATION Action Global Communications
10/2019 - 10/2020
NATIONAL AVIATION UNIVERSITY,
Planned and executed PR campaigns and communication projects
FACULTY OF INTERNATIONAL RELATIONS
Developed creative concepts and messaging strategies
Journalism Created and produced informational materials and promotional
Masters (with honors) content
Managed media relations across online and offline platforms
2011-2017 Organized press events, media tours, and special occasions
Oversaw project monitoring, performance evaluation, and reporting
ADDITIONAL EDUCATION (financial and administrative)
- International Institute of Management -
Women Leadership Program PR MANAGER
- IMD Business School
- Tech PR School: How to Work with Western
Must2Go App
Media 09/2018 - 09/2019
-KMBS. PR for the tops. Business reputation
management.
EDITOR
Realist.Online
2025
07/2016 - 07/2018
LANGUAGE ACHIEVEMENTS

Ukrainian - Native Received the UN Global Compact Award (2021) and the Excellence
English - Upper Intermediate in Global Online Protection Special Recognition Award (2025) as
part of the Dignity Online initiative
Led nationwide awareness campaigns with a total reach of over 411
million impressions
Launched a podcast in collaboration with Walt Disney
Built impactful communication partnerships with TikTok, UBS
Bank, Kyivstar, Datagroup, and others
 Vladislava Punik
Portfolio
2025

Launch of a nationwide multi-channel campaign on protecting children from involvement in illegal
activities and war crimes, which included the creation of social video ads, audio ads, and posters
(from scriptwriting and technical specifications to implementation and distribution across various
platforms and media coverage.
Monthly views since launch: 100,000 on Dignity Online NGO social media
Media coverage: over 50 media mentions, including 2 TV broadcasts and 3 radio broadcasts.
Total reach: 36 million
Number of inquiries from international journalists and follow-up work on the topic: 7
Video social ad placement channels:
Over 20 NGOs on social media (e.g., O. Pinchuk Foundation, Nadiyno, Child Wellbeing, Voices
of Children)
Government agencies and institutions: National Social Service, Juvenile Police Department,
State Service for Education Quality, Government Contact Center, Cyber Police Department,
Diia, National Bank of Ukraine
Businesses: ATB, Sheriff, KPMG (social media), Epicentr – social ads displayed on in-store
screens and audio across stores in Ukraine
Screens in minibuses in Kyiv, Lviv, Khmelnytskyi, and Ternopil
Ukrzaliznytsia: video ads on Intercity train screens
Video ads broadcast on all Suspilne TV channels: Novyny, Kultura, and Regional channels
National telethon “United News”
Audio social ad placement channels:
Suspilne Radio: Ukrainian Radio, Radio Promin, Radio Kultura
TAVR Media radio holding (“Hit FM,” “Nashe Radio,” “Radio Bayraktar,” “Melodiya FM,”
“Radio Relax,” “Radio ROKS,” “KISS FM”)
Europa Plus
Print social ad placement channels:
Ukrzaliznytsia: 1,000 posters in regular train cars
Billboard placement in Kyiv

Organization of the presentation of the nationwide research on children’s online safety (2025):
Attendance: 30 media representatives, 15 government officials, 20 business partners
Media coverage: over 40 media mentions, including 1 TV broadcast and 2 radio broadcasts
(e.g., Ukrinform, Rubryka, Ukrainska Pravda, Dzerkalo Tyzhnya)
Total reach: 42 million
2025
Rebranding of the NGO – from #stop_sexтing to Dignity Online (2025):
Research and analysis considering mission, audience, and current digital threats to children
Selection of contractors for naming and visual identity
Evaluation of over 170 options
Reflection, discussions, and finalization
Media and social media dissemination of the news
Work on creating and updating the LinkedIn page

2024
Collaboration with TikTok: educational campaign and video guide:
Development of a series of TikTok videos and posts
Scriptwriting, contractor selection, and coordination of video guide production and voiceover
Promotion of a webinar for parents and educators on TikTok safety
Media coverage: over 20 media outlets (e.g., NUSH, Ukrainian Radio, Dom Channel) with a
reach of 30 million, 10 NGOs, and government partners on social media

2023
Collaboration with Walt Disney: creation of the podcast on children’s digital safety “Good Parents
Don’t Get Blocked”:
Audience research and development of the podcast format, combining real stories from children
with expert advice
Collaboration with The Ukrainians studio, providing expert content and preparing scripts
Distribution agreements on Megogo, Kyivstar TV, Kyiv FM, Abuk platforms
Media coverage: press releases issued every 2 weeks for 10 podcast episodes, with coverage in
15–30 media outlets per episode and reach between 7 and 40 million
Arrangement of a special project with a parenting media outlet, preparation and distribution of
special materials for each episode

2022
Collaboration with Kyivstar: Large-scale children’s digital safety information campaign (2022):
Creative collaborations: produced a short film and an interactive social media challenge with
the popular children’s group OpenKids
Agreements and distribution of the film on Kyivstar TV interactive platforms and Megogo
Innovative formats: organized a virtual reality exhibition across cities in Ukraine
Media coverage: 103 media publications, campaign featured on key Ukrainian news platforms
(e.g., Hromadske, Podrobytsi, Dom Channel, UNIAN)