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Игорь
Media buyer
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Professional Summary
Results-driven digital marketing and traffic acquisition specialist with a strong background in sales,
client psychology, and performance-based content strategies. Experienced in TikTok traffic growth,
short-form content optimization, and audience engagement mechanics. Combines analytical
thinking with creative testing approaches to improve reach, retention, and conversion performance.
Seeking a remote opportunity in traffic management, performance marketing, or digital advertising
support.
Traffic & Digital Marketing Experience
Traffic & Short-Form Content Marketing (TikTok Focus) | Remote | 2024 –
Present
• Developed and tested organic traffic acquisition strategies focused on TikTok and short-form
video platforms
• Studied and applied TikTok algorithm mechanics, viral content structures, and engagement
optimization techniques
• Created and optimized content using retention hooks, storytelling structure, and trend adaptation
• Analyzed content performance using analytics metrics (reach, watch time, retention, engagement
rate)
• Applied audience behavior and psychology principles to improve engagement and visibility
Professional Experience
Sales Manager – Pre-Owned Vehicles | Toyota Auto Center | Kyiv | 2023–2024
• Consulted clients on vehicle options, financing, and trade-ins
• Maintained strong sales performance and customer satisfaction
• Developed CRM workflow habits and retention strategies
Independent Sales Consultant | Self-Employed | Remote & Field-based |
2018–2023
• Managed B2C sales in fast-paced environments
• Built strong client relationships and negotiated deals
• Coordinated small teams and handled logistics
Skills
• TikTok traffic acquisition & short-form content strategy
• Organic traffic growth & audience retention optimization
• Performance analytics & content testing
• Social media advertising basics
• CRM systems (Bitrix, Pipedrive)
• Google Workspace, Slack, Discord, Trello
Languages
English (B1 – improving), Ukrainian (Native), Russian (Fluent)
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