Personal information hidden

Maria Yankevych
MARKETING SPECIALIST

Contacts:
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Lviv, Ukraine

ABOUT ME ПРО МЕНЕ KEY COMPETENCIES

Strategy and Analytics: Digital Marketing:
Marketing and communications specialist with 4 years
of experience in the education sector and NGOs, ready Marketing strategy development; market Social media content strategy
for new challenges in commercial marketing. and competitor analysis; sales strategy creation; targeted advertising;
building; META analytics. influencer collaboration; website
I successfully transitioned an educational project from creation and maintenance
grant funding to a commercial model—attracting 60%
Project Management: Soft Skills:
new participants and ensuring a stable client flow with a
limited budget. I have experience managing contractors, Team coordination (SMM, design, targeting); Strategic thinking; attention to
working with META analytics, and building sales budget management; delegation and team detail; effective communication;
strategies. development; crisis management. complex problem-solving.

I'm seeking an opportunity to apply my experience in a
new field and grow as a marketer in a dynamic
PROFESSIONAL EXPERIENCE
commercial company.

Project Manager | School of Personal Growth
EDUCATION 2024 - 2025

Full-cycle management of marketing and development for an educational project.
Developed communication and advertising strategy that increased brand
Bachelor of Social Work, 2018 - 2022
recognition and attracted new clients. Coordinated contractors (SMM, targeting
Ukrainian Catholic University
specialist, designer, financier). Built sales funnel and META analytics system for
Master of Education in Psychotherapy, 2025 - 2027 results tracking. Managed budget and client database, established collaboration
with bloggers and thought leaders for organic reach growth.
King Daniel University

Self-education: Communications Manager | NGO Space of Ukraine's Future
Communications and Marketing: UCU Business 2023
School, BUR, Genius, ILUK, ILU;
Project Management: A. Potapov's course Created communication strategy from scratch for a new educational project.
(Prometheus), UEP training program; Conducted market and competitor analysis that enabled unique positioning.
NGO Management: ILUK (non-governmental Independently managed social media, created design, and developed website.
organizations, cross-sector collaboration);
Graphic Design: CREO SCHOOL, Genius; Organized series of open presentations and events that attracted target audience
Social Interaction: UCU open lectures; to the projects.
Self-Education: Continuous study of trends in
SMM, marketing, and project management.
Content creator | Ukrainian Education Platfom
2022

Languages:
Simultaneously managed three educational projects, ensuring their constant social
Ukrainian — native;
media presence. Developed content plans, conducted interview filming, and filled
English — B2;
Spanish — A1. websites with relevant content. Closely collaborated with PR manager, which
allowed alignment of external and internal communications. Participated in
developing the platform's overall communication strategy and prepared regular
reports for management.
VOLUNTEER EXPERIENCE FREELANCE

Charitable Fundraising SMM Manager | Children's Party Studio "Ruda Panda"
2025 2023 - 2024

Successfully implemented communication desicion for rapid closure of charitable
Developed communication strategy and conducted competitor
collections to help friends.
analysis, presented monthly reports, collaborated with targeting
specialist, designer, photographer.

Head of Youth NGO Molodiie
SMM Manager | Radio Treba Podcast
2022 - 2024
2023
Managed all areas of youth NGO activity. Led volunteer team, wrote grants for
Implemented communication strategy together with marketer.
educational project funding, organized educational events, and conducted cross-
sector communication with partners. Responsible for financial and substantive Graphic Designer | Freelance Behance
reporting to donors. Developed crisis management skills while coordinating
Developed banners, posters, logos, illustrations, and other print
activities under resource constraints.
materials.

SMM Manager | Lviv dictrict of NGO Build Ukraine Together
2019 - 2021
MY PAGES
Created social media content and was responsible for attracting new audience to
branch events. Instagram;
Telegram;
Facebook;
LinkedIn.
Content Manager | UCU Collegium
2019 - 2020

Maintained educational institution's information channels with relevant content.