Софія

Sofiia Ivanets
Barcelona, Spain , [open contact info](look above in the "contact info" section) , [open contact info](look above in the "contact info" section) , [open contact info](look above in the "contact info" section)

Junior Brand Manager
Junior Brand Manager with 1.5 years of experience building brand positioning and lead-generation systems. Skilled in SMM,
performance campaigns, conversion funnels, CRM automation, and marketing analytics to drive qualified demand, strengthen
brand visibility, and support scalable revenue pipelines.

PROFESSIONAL EXPERIENCE
Terra Nido , Jan 2026 - Present
Junior Brand Manager, Barcelona, Spain , Full-time
• Built and executed brand positioning and digital growth strategy, transforming a presentation-focused website into a
structured lead-generation and sales acquisition system.
• Design and optimize multi-channel conversion funnels across website, social media, and paid media to increase qualified
inquiries and improve conversion performance.
• Implement CRM and marketing automation workflows (HubSpot, email, WhatsApp automation) to streamline lead capture,
accelerate response time, and support structured pipeline management.
• Lead data-driven content and campaign strategy across social media and digital channels to strengthen brand visibility,
audience targeting, and demand generation.
• Increased qualified inquiries by 40% through optimized marketing funnels, targeted digital campaigns, and improved lead
capture architecture.

ZZ Day Spa , Dec 2024 - Feb 2025
Digital Marketing Intern, New York, US , Full-time
• Set up and optimized Meta Ads and Google Ads campaigns, increasing qualified bookings by 25% within 3 months through
improved targeting and creative testing.
• Assisted in audience segmentation, ad creative development, and budget allocation to improve campaign structure and
efficiency.
• Conducted A/B testing on creatives and messaging, contributing to a 30% increase in click-through rate within 8 weeks.
• Managed email and SMS marketing campaigns, increasing open rates by 22% within 6 weeks through segmentation and
performance testing.
SKILLS
Brand & Growth Strategy: Brand ​Positioning, Conversion ​Optimization, Funnel ​Architecture, Go-​to-​Market ​Strategy, Lead ​
Generation ​Systems

Performance Marketing & Digital Channels: A/​B ​Testing, Campaign ​Strategy ​&​​Optimization, CRM ​Automation, Email ​Marketing,
Google ​Ads, Meta ​Ads, SEM, SEO

Analytics, Tracking & Marketing Technology: Conversion ​Tracking, GA4, Google ​Ads, HubSpot, Meta ​Ads ​Manager, UTM ​Strategy
EDUCATION
NanoDegree in Digital Marketing
Udacity, Aug 2024 - Oct 2024
Bachelor of Arts in International Hospitality Management
NHL Stenden University of Applied Sciences, Netherlands , Jan 2018 - Jan 2022
College Diploma in Business
Bellerbys College, England , Jan 2017 - Jan 2018
CERTIFICATIONS
Google Ads Creative Certification , Jun 2025 - Jul 2026
Google Digital Academy (Skillshop)
Google Analytics 4 Certification , Jan 2026 - Feb 2026
Google Digital Academy (Skillshop)