Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/16908730/

Work experience

Executive Lead — Growth, Ops & Performance

from 01.2023 to 01.2026 (3 years)
ChipChip (Ethiopia), Дистанційно (IT)

- Led performance marketing across Meta (Facebook/Instagram), Google Ads, and Telegram with targeting focused on Addis Ababa, Ethiopia only.
- Managed €73,000+ in Meta ad spend and drove 89,000+ attributed app registrations (~€0.82 per registered user).
- Generated 67,000+ first-time attributed customers (first successful order) via paid acquisition (~€1.08 cost per first-time customer).
- Helped seed the initial user base that accelerated organic growth to 130,000+ total users.
- Improved retention through funnel + offer + creative iteration: 30-day 2nd-purchase rate peaked at 82% in strong months, averaging ~70% over the year.
- Ran continuous A/B tests on creatives, audiences, and landing flows to scale efficiently and hit KPI targets.
- Built automated performance reporting and analytics (Python scripts + dashboards) for marketing and sales insights, plus automated finance reporting workflows.
- Owned the company website end-to-end (development + maintenance) using React and Node.js.

Інтернет-маркетолог

from 11.2017 to 12.2022 (5 years 2 months)
Zarely, Дистанційно (IT)

- Managed multi-channel paid acquisition (Meta, Google Ads, Bing, Twitter) with full-funnel tracking, ROI analysis, and budget ownership.
- Planned and executed Black Friday Meta Ads campaigns (US, B2C e-commerce) with budgets up to €5.9K, generating €16.4K direct revenue (ROAS 3.44), later scaling to €20.4K direct + €21.5K attributed offline sales with total account ROAS 9.27.
- Built advanced audience structures: LTV-based lookalikes, 11 custom audiences, multi-audience testing frameworks, and KPI dashboards to monitor performance in real time.
- Implemented offline conversion tracking via Facebook Graph API + Zapier to connect CRM and in-store sales with ad platforms.
- Led SEO growth from ~100–200 monthly users to 3,000–4,000 targeted organic users/month within 6 months, reaching 10,000+ monthly Google users by 2020.
- Achieved consistent top-5 Google rankings in the US & Canada for high-intent keywords (e.g., “ballet tights”), driving long-term scalable sales growth.
- Built and optimized websites and landing pages (domains, hosting, SSL, WordPress, CRO, on-page SEO, semantic core and keyword structures).
Developed automation and data pipelines for marketing analytics, audience building, and campaign performance evaluation.

SEO & PPC specialist

from 11.2017 to 08.2018 (10 months)
Polymermedics Ltd (UK), Дистанційно (Хімічна промисловість, фармацевтика)

- Built semantic cores and segmented keyword structures based on the company’s core services.
- Developed advanced Google Ads campaign architectures aligned with high-intent focus keywords.
- Optimized websites and landing pages to match paid search strategy and keyword intent.
- Launched and managed PPC campaigns with daily optimization, including search term analysis and negative keyword management.
- Monitored performance, tracked conversions, and continuously improved campaign results.

Education

Дніпровська політехніка

Маркетинг, Дніпро
Higher, from 2007 to 2014 (7 years)

Bachelor of Marketing

Additional education and certificates

SEO course by MOZ

Nov 2017, 3 days
Certificate

Backlink Management online course

Apr 2023, 1 day
Certificate

Knowledge and skills

• Комунікабельність
• Управління командою
• Performance marketing
• Фінансова грамотність
• Створення інтернет-магазинів
• Meta ads
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Python
• Node.js
• React
• Google Cloud Platform
• Digital-маркетинг
• Marketing
• Data analysis

Language proficiencies

• English — advanced
• Ukrainian — above average

Additional information

My focus is on SaaS, e-commerce, and digital/software products.
I do not work with gambling-related businesses.