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Work experience

Product marketing manager

from 10.2018 to 11.2025 (7 years 2 months)
Sony, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

•Owned end-to-end product marketing for TV line up that enhanced consumer engagement resulting in double-digit sales growth of premium TV products during 2019-2021.
•Led annual TV line up launches supported by integrated digital and offline campaigns, including own social media, partnership platforms, co-marketing activities to increase brand awareness and to secure market presence.
•Controlled category KPIs and monitored category performance on a monthly basis, reporting progress, risks, and corrective actions to the Regional Product team.
•Managed marketing budgets, ensuring cost control, resource allocation, and ROI optimization across multiple initiatives.
•Coordinated cross-functional teams (Sales, Trade Marketing, Training Team, Supply Chain) to align TV category initiatives and business goals.

Senior product specialist

from 01.2017 to 10.2018 (1 year 10 months)
Sony, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Managed full product lifecycle delivery for TV products, including pricing, promotions, sales forecasting, and inventory planning across multiple sales channels.
•Executed weekly operational planning cycles, aligning inventory availability with sales forecasts and promotional calendars.
•Conducted ongoing market and competitive analysis to identify risks and opportunities, enabling timely tactical adjustments to national promotional campaigns.
•Collaborated with Marcomms team to deliver integrated omnichannel campaigns (digital, PR, retail activations, exhibitions), ensuring alignment with launch timelines and business objectives.

Brand manager

from 11.2013 to 12.2016 (3 years 2 months)
Roust, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Brand manager
•Developed and executed brand strategies for sub-premium vodka and tincture brands having achieved top-3 market positions in key segments (#2 Zhuravli and #3 Talka in sub-premium vodkas, #3 Soplica in tinctures).
•Delivered new product launches and portfolio expansion projects (Soplica, Zhytniowka) from concept validation through market execution.
•Owned brand identity development, ensuring consistent tone of voice and visual guidelines across digital and offline channels (point of sales materials, brand zones).
•Managed integrated marketing promotional programs (creative, media, PR), ensuring consistency of messaging, adherence to timelines, and budget discipline.
•Led cross-functional brand promotional programs, coordinating Marketing, Sales, Trade Marketing, and external agencies.

Education

Chartered Institute of Marketing, United Kingdom

Professional Diploma in Marketing, MCIM, Київ
Higher, from 2012 to 2014 (2 years)

Knowledge and skills

• Brand management
• Product management
• Project management
• Go-to-market strategy
• Marketing research
• Product launch
• Pricing strategy
• Project life cycle
• Budget management
• Agency management
• Розробка маркетингової стратегії

Language proficiencies

• English — advanced
• French — average
• Ukrainian — fluent