Олександра

Oleksandra Krupiievska
[open contact info](look above in the "contact info" section)

LinkedIn
[open contact info](look above in the "contact info" section)

PR and Communications Leader with over 12 years of experience in strategic communications,
reputation management, and crisis situations. I have a proven track record of developing and
implementing PR strategies that enabled companies and their executives to build credible public
expertise and recognition within their industries.

I have worked in complex, reputation-sensitive environments with a high level of public
accountability, where communications directly affect trust in the business. I led the PR function, built
a structured media relations approach, and strengthened the public presence of top management.
Recognized among the Top 10 professionals in legal business promotion.

Work Experience

Head of PR, Alekseev, Boyarchukov and Partners (Top-6 Law Firm in Ukraine)​
May 2012 – October 2025

●​ Led the PR function and was responsible for the development and execution of a long-term
communications strategy aligned with the company’s business objectives.
●​ Worked with crisis and reputation-sensitive situations, developing and implementing crisis
communications to maintain control over the information landscape and minimize
reputational risks.
●​ Built a structured media relations approach and the public presence of the company’s
leadership, with a strong focus on establishing credible public expertise and trust within the
professional community.
●​ Had full responsibility for the company’s visual communications, coordinating the rebranding
process, creation of a new logo, visual identity, and brand guidelines.

Key Achievements:

●​ Built a strong and recognizable brand and ensured the company’s stable positioning among
the Top 6 law firms in Ukraine.
●​ Contributed to shaping the public expert profile of the firm’s managing partner, positioning
them as one of the leading voices in the industry.
●​ Led a high-impact media strategy for a law firm client that shifted public narrative around a
legal case, resulting in a change from pre-trial detention to house arrest.
●​ Participated in a GR campaign advocating for amendments to the national healthcare
budget, in cooperation with the Amosov National Institute of Cardiovascular Surgery.
●​ Recognized among the Top 10 professionals in legal business promotion and awarded
multiple professional distinctions in communications and brand management.

Editorial & Operations Lead, Confidential Media Outlet (NDA)​
April 2015 – Fabruary 2020

●​ Defined the editorial concept, content strategy, and long-term development plan for a
confidential media outlet.
 ●​ Coordinated the launch and ongoing operations of the media outlet, ensuring alignment
between editorial and operational processes.
●​ Acted as a trusted representative of the project owner, contributing to strategic decisions on
development, partnerships, and overall direction.

PR Manager, Spektor Law Firm​
November 2011 – May 2012

●​ Built a structured media relations function: prepared press releases and informational
materials, initiated news opportunities, and monitored the company’s media presence.
●​ Managed the company’s official social media channels, developed and executed the content
plan, defined the tone of voice, and supported the growth of the brand’s media presence.

Journalist and TV Host, MTV Ukraine​
February 2008 – June 2009

●​ Worked on news and informational segments, including content preparation, conducting
interviews, and on-camera presentation.
●​ Wrote scripts for segments, contributed to editorial planning, and supervised video editing.

Production Assistant, Film plus Production ​
August 2005 – July 2007

●​ Worked in full-cycle production with a strong focus on live broadcasts.
●​ Participated in the organization of large-scale music and sports festivals, acting as a
production coordinator.

Bonuses

●​ High level of emotional intelligence: able to listen, build trust, and maintain effective
communication - from CEOs to creative and technical contractors.
●​ Strong critical thinking and organizational skills, with the ability to adapt quickly to new
challenges and contexts.
●​ Strong sense of style and aesthetics in communications, visual solutions, texts, and
presentations.
●​ Fluent in English and comfortable working in an international environment.
●​ A well-established and trusted network of contractors across communications, media
placement, analytics, design, video production, and print.
●​ Strong troubleshooting skills: results-oriented, calm under pressure, and focused on finding
solutions in complex situations.

Education
Secondary Education​
Master of Law​
Klovsky Lyceum of Foreign Languages No.
Taras Shevchenko National University of Kyiv,
77, 2005
2013

Languages

Ukrainian (native) | English (C1) | Russian (fluent)