Наталя

My name is Natalia Ishchuç
and I’m a Senior UX/UI Designer
www.cv-nat.com is hhk
c u natalis @m . m
g ail co +38 67 166993
0 5 [open contact info](look above in the "contact info" section) hhk
c u /

Overview

Product / Senior UX/UI Designer with 6+ years of experience designing web and mobile products, including SaaS platforms and admin

dashboards. Specialized in end-to-end product design, turning complex requirements into intuitive user ows through research, data, and

cross-functional collaboration.

Experience

Senior UX/UI (Contract)— Havas Canada (Manulife) at ca.havas.com May 2025 - Nov 2025 Toronto, Ontario

Served as the main UX point of contact between the global design system team and multiple product team‡

Redesigned core UI components with a focus on usability, accessibility, and interaction state‡

Created UX documentation and facilitated cross-team alignment to drive adoption and consistenct

Collaborated with product, engineering, and stakeholders to align UX with business and technical need‡

Impact”

Improved UX consistency across multiple Manulife product‡

Reduced duplicated components and unclear pattern‡

Enabled faster delivery through reusable UX logic and shared components

Product Designer at enable.com

The SaaS Platform for B2B Rebate Management Sep 2022 - Mar 2025, Toronto, Ontario

Led data-driven UX improvements for a complex B2B SaaS platform used by 100k+ monthly active user‡

Redesigned core user journeys and information architecture to reduce cognitive load and improve decision-makinÚ

Conducted behavioral analysis and A/B testing to validate UX changes and optimize key business ow‡

Collaborated closely with product managers and engineers to align UX with business goals and technical constraint‡

ImpactÕ

Improved clarity and predictability of complex rebate workow‡

Reduced learning curve for new users through clearer navigation and reusable pattern‡

Increased engagement and usability across data-heavy interfaces

Senior UX/UI Designer at agrichain.com.ua
AgriTech platform for farmers and agricultural companies Apr 2021 - Sep 2022, Kyiv, Ukraine

Led user research and ]eld interviews to understand real farmer workows in data-heavy environment‡

Redesigned information architecture and user journeys to reduce complexity and support faster decision-makinÚ

Introduced clear navigation patterns, progressive disclosure, and consistent UX across module‡

Built and scaled a design system to unify UX logic across the platforG

Impact4
Increased productivity by 25% through simpli]ed workow‡

Reduced operational ine0ciencies by 15Z

Improved product adoption with clearer navigation and predictable UX patterns

Senior User Interface Designer at clario.co

Clario Anti Spy scans and removes apps May 2020 - Apr 2021, Kyiv, Ukraine

Led UI design for web and mobile products, translating product goals and user insights into scalable, high-quality interface solutions ›

Collaborated with product and engineering teams to validate ideas through user research, usability testing, and A/B experiments›

Designed and optimized key user ows to improve usability, accessibility, and feature adoption›

Established consistent UI patterns and reusable components, enabling faster iteration and reduced design debt›

Delivered ~90% of design work on or ahead of schedule, aligned with business and technical constraints.

UX/UI Designerr at cosmolot.ua Aug 201 8 - May 2020, Kyiv, Ukraine

Designed and enhanced UI/UX for web and mobile casino platforms, improving navigation clarity and gameplay experience ›

Developed wireframes, prototypes, and high-]delity designs for gaming interfaces, payment ows, and promotional pages›

Collaborated with cross-functional teams to align UX with business goals and product strategy›

O ( )
ptimized key user journeys registration, onboarding, deposits, gameplay entry , resulting in notable improvements in

engagement and retention›

Increased conversion performance through UX enhancements across core ows.
 My name is Natalia IshchuI
and I’m a Senior UX/UI Designer
www.cv-nat.com [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

Core Product & UX Expertise
Product & SaaS UX — complex dashboards, data-heavy interfaces, workIow builders, admin panel1
Mobile App UX — consumer-facing apps, onboarding Iows, engagement and retention patterns across the full user lifecycJ
Research & Discovery — user interviews, usability testing, journey mapping, insights synthesi1
Design Systems — building, scaling, and maintaining component libraries and UX standard1
Cross-functional Collaboration — close work with PMs, engineers, and stakeholders

UI Design & GamiXcation
UI Design — clean, scalable interfaces, visual hierarchy, layout systems, responsive desig€
Interaction Design — micro-interactions, transitions, states, motion principle„
Gamiocation & Game-Inspired UI — progress systems, rewards, challenges, badges, streaks, feedback mechanic„
Engagement Patterns — habit-forming UX, motivation mechanics, behavioral design principles

Tools & Platforms
Design & Prototyping : Figma, FigJam, Adobe X
Analytics & Insights: Google Analytics, FullStory, Hotjar, Firebase, Amplitud,
User Testing: UserTesting.com, Maze.co1
Project Management: Asana, JIRA, Trell'
Graphic & Visual Design: Photoshop, Illustrator, After Eects, Premiere Pro, Indesig€
GenAI-Assisted Design: UX ideation, UI copy re
nement, and scenario exploration using generative AI tools.

Education
Master's degree Technologist / Design
Ukrainian Academy of Printing • Lviv, Ukraine • 2007 - 2012

CertiXcates
Revolutionize UX/UI: AI-Design Strategies with ChatGPT
2025, Udemy

Design Thinking
2024, Interaction Design Foundation

Advanced Mobile apps
2020, Projector Institute