Марта

MARTA BALABINA
SMM CONTENT & CREATIVE SPECIALIST

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) @martabalabina Kyiv, Ukraine

WORK EXPERIENCE

Founder & Creative Content Specialist — Power of Words September 2025 – now
EdTech-style digital project focused on English learning through Kyiv
short-form content and automated learning funnels
Instagram: @powerofwords.ua

Planned, conceptualized, and launched a digital English education project from scratch, creating all content, scripts,
and visual concepts personally.
Produced and edited short-form videos (Reels, TikTok, Instagram) featuring myself, handling filming, voiceovers, and
post-production independently.
Developed all written content, including course materials, captions, and interactive learning posts, combining marketing
strategy with educational value.
Managed end-to-end social media workflow: content scheduling, publishing, audience engagement, and performance
tracking.
Implemented Telegram bot automation for bookings, payments, and customer support, reducing manual work by 70%
and increasing response speed from hours to under 10 minutes.
Monitored user feedback and engagement metrics to optimize content and course performance continuously.
Served as the primary contact for users, ensuring high satisfaction and fostering an engaged online community.

Founder & Operations Coordinator — Private English Teaching Network April 2023 – February 2024
EdTech | Operations, Team Management, Service Delivery Kyiv

Built and coordinated a distributed team of 8 English teachers, serving as the central point of communication and
coordination.
Managed an active client base of approximately 30–40 students, with each teacher supporting 4–5 students.
Coordinated schedules, lesson delivery, homework tracking, and client communication across multiple instructors.
Standardized operational processes, including teacher onboarding, lesson structure, rescheduling, and feedback
collection.
Monitored lesson quality and student satisfaction, resolving issues and continuously optimizing workflows.
Managed payments, operational documentation, and ensured ongoing process consistency.

Frelance English Tutor (part-time) March 2022 – 2024
Self-employed Kyiv

Delivered structured English lessons tailored to individual student goals.
Planned and customized learning programs based on student level and needs.
Tracked student progress and adjusted lessons accordingly.
Explained complex grammar and vocabulary concepts clearly and effectively.
Provided regular feedback to support continuous improvement.
Maintained a supportive and engaging learning environment.
 SMM Specialist / Creative Marketing Specialist | Social Media, Content Strategy, Digital April 2022 – now
Marketing (part-time) Kyiv
Ukrainian Equestrian Team — «Zinevich Team»
Instagram: @zinevich_team

Owned and executed social media strategy for Instagram, managing content
planning, production, and publishing.
Produced short-form video content (Reels), including scripting, filming, editing,
and voiceovers.
Coordinated content delivery timelines and aligned content output with team goals
and events.
Increased audience engagement and account visibility through consistent, data-informed content delivery.
Produced short-form video content (Reels), including scripting, filming, editing, and voiceovers.
Coordinated content delivery timelines to align with team events and goals.
Key Achievements / Metrics (October–Dec25):
62,783 organic content views in 2 months.
51% of views came from new audience (non-followers).
Consistent Reels performance ranging from 4,000–25,000+ views.
Individual videos reached 20,000–24,000+ views without paid promotion.
Increased reach through focus on video formats and systematic posting.
Boosted audience engagement and account visibility through data-driven content strategy and community
interaction

EDUCATION

Bachelor of Laws (LLB) – National Aviation University of Kyiv September 2020– March 2025

Internship at a notary office (Oksana Topylko, Private Notary) September 2021 – November 2021

SKILLS

Social Media Strategy & Management (Instagram, Languages:
TikTok, Telegram) English: Advanced (C1)
Content & Trend Monitoring (LinkedIn, Instagram, French: Elementary (A2)
TikTok, Threads) Ukrainian: native
Short-Form Video Production – scripting, filming,
editing, voiceovers (Reels, TikTok, Shorts)
Design & Editing Tools – Canva, Figma, Premiere
Pro, CapCut, Photoshop, After Effects
Creative Content Development – captions,
copywriting, visual storytelling, interactive posts
Community Management – audience interaction,
feedback collection, user retention
Digital Marketing & Campaign Execution – organic
growth, reach optimization
Brand Identity & Visual Storytelling – concept
development, creative direction, consistent online
presence
AI / EdTech / Digital Product Understanding