Софія

SOPHIA
YURCHENKO
PERFORMANCE MARKETING SPECIALIST

ABOUT ME WORK EXPERIENCE
I am a performance marketer focused Performance marketing specialist
on user acquisition and growth, with LABA Group | February 2024 – November 2025
over two years of experience managing
paid social campaigns and optimizing - Launched and optimized paid social campaigns on Meta with a focus on user acquisition
digital performance. and performance growth, consistently achieving target CPA and other key metrics.
My expertise lies in Meta Ads, campaign - Delivered up to +200% ROI through precise audience segmentation, continuous testing, and
analytics, and creative testing — driving budget optimization.
- Conducted deep product and funnel analysis to enhance conversion rates and uncover new
measurable growth through data,
growth opportunities.
hypotheses, and iteration.
- Collaborated on creative testing to identify emotional triggers and optimize messaging for
I’m passionate about scaling digital
higher engagement and retention.
products, analyzing user behavior, and
- Ran A/B tests on ad creatives and landing pages to improve user flow, reduce acquisition
finding the balance between creativity
costs, and boost registration rates.
and performance.
Currently seeking a full-time role to
deepen my acquisition expertise,
Freelance SMM consultant
contribute to high-impact products, and
grow within a results-oriented team. Byter Digital | London |Aug 2023 – present

- Started my marketing journey with freelance SMM projects, managing and creating content for

HARD AND SOFT SKILLS
small businesses on Instagram and Facebook.
- Developed visual materials in Canva/Figma, wrote posts and stories, and analyzed engagement
metrics to improve content performance.
- Meta Ads
- TikTok Ads (basic understanding) This experience sparked my interest in data-driven decision-making and led me to transition from
- User acquisition metrics (CTR, CPA, ROAS, etc.) content marketing to performance and user acquisition, where creativity meets analytics.
- A/B testing
- Funnel analysis

EDUCATION
- Product analysis
- Canva & Figma
- Microsoft Office (Excel, PowerPoint, Word)
- Analytical thinking Kyiv National Economic University named after Vadym Hetman
- Responsibility
Bachelor’s Degree | Marketing | 2020 – 2024
- Attention to details
- Creativity - Member of AIESEC organization
- Fast learner & adaptability - Erasmus+ program participant
- Strong communication & interpersonal skills
Master’s Degree | Marketing | 2024 – 2025
- English — С1
- Ukrainian — Native
University of Gdańsk, Poland
Erasmus+ Program Student | Management | 2022 – 2023
CONTACT INFORMATION: - As a highly motivated and ambitious student, I participated in the prestigious Erasmus+ exchange
[open contact info](look above in the "contact info" section) program.
[open contact info](look above in the "contact info" section) - This experience allowed me to gain valuable skills in management and marketing, develop a
Kyiv, Ukraine perspective on project and business management, broaden my horizons, and immerse myself in a
Portfolio new culture.
LinkedIn