Анастасія

Anastasiia Belinska-Nabok

Mob: [open contact info](look above in the "contact info" section) (Viber, Telegram, Whatsapp)
e-mail: [open contact info](look above in the "contact info" section)

Searching for a vacancy of Team Leader, Head of Department,
Senior Category Manager

Gainful employment

• Aug 2023 – present time – Umico.az/Birmarket (Azerbaijan)
Growth from Category Manager (Apple/Xiaomi) to
General Manager (Head) of Beauty Vertical (since Oct 2024):

Responsible for the development and scaling of the beauty vertical (cosmetics, fragrance, jewelry) within a marketplace, driving category growth through strategy execution, cross-functional leadership, and operational excellence.

Key Responsibilities

• Driving sales growth across cosmetics, fragrance, and jewelry categories
• Defining and executing the beauty vertical development strategy
• Leading cross-functional collaboration with marketing, content, logistics, analytics, and product teams to ensure end-to-end category growth
• Aligning category promotion with overall marketing and category strategies
• Negotiating and managing commercial terms with partners and sellers
• Managing service quality and key operational metrics (SLA, delivery performance, customer experience)
• Initiating and launching product and operational improvements based on data and analytics

Key Achievements

• Scaled the beauty vertical to +44% GMV growth, with cosmetics delivering +104% GMV and +111% order growth (+148% orders in cosmetics), establishing the category as a key marketplace growth driver
• Led the beauty vertical to #1 position in the marketplace by number of delivered orders since September, outperforming all other categories
• Improved operational excellence by increasing SLA to 97%, ensuring consistent customer experience at scale
• Orchestrated cross-functional execution across marketing, product, logistics, content, and analytics, enabling rapid category scaling without service degradation
• Drove data-informed category decisions that accelerated expansion and strengthened delivery performance

• Jun 2018 – Aug 2023 – Rozetka.ua (Ukraine), Product Manager Rozetka.ua (Smartphones, Health&Beauty)
(5 years 3 months)

Main responsibilities:

- Define the product strategy and role
- Assesses market competition by comparing the company's product to competitors' products
- Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders
- Monitor product inventory
- Category marketing strategy development and implementation;
- Ensure proactive category marketing approach: monitor, analyze, report and forecast of market trends and competition;
- Selection and formation of an effective range of products to increase sales and profitability category;
- Manage marketing communication activities through proactive contact with sales team, PR, and other departments within the company;
- Budgeting on the basis of market analysis;
- Building relationships and communication with customers;
- Pricing policy.

• Nov 2016 – Jun 2018 – Product Line Manager Prestigio Smartphones and Mobilephones, ASBIS Enterprises
(1 year 8 months)

- Market estimation (demand, seasonality, market share average sales price etc.);
- Sales forecasting (sell-in, sell-out), planning and control;
- Weekly market analysis (competitors' sales, pricing, promotions);
- Weekly purchase, sell-out, inventory, weeks of inventory by partner analysis;
- Pricing, financial programs composition;
- Digital marketing (web-site management, SMM);
- Product information ownership, marketing communications support.

• October 2013 – November 2016 –LLC "Eldorado"
(3 years 1 month)
Grows from Purchasing Specialist to Category Manager GSM

Main responsibilities:

- Category marketing strategy development and implementation;
- Ensure proactive category marketing approach: monitor, analyze, report and forecast of market trends and competition;
- Selection and formation of an effective range of products to increase sales and profitability category;
- Manage marketing communication activities through proactive contact with sales team, PR, and other departments within the company;
- Budgeting on the basis of market analysis;
- Building relationships and communication with vendors;
- Pricing policy;
- Negotiate price changes with vendors;
- Collaboration with Chinese factories
- purchases in the domestic and foreign markets
- supply planning.

• May - August 2013 - an intern of the purchasing department METRO Cash & Carry
(3 months)

Main responsibilities:

- purchases in the domestic and foreign markets
- supply planning

• June - September 2012 - Russian-Ukrainian interpreter-English
• April 2012 - Coordinator of the Portuguese team at the international final of Global Management Challenge

Education

• February 2020 – May 2020 – course “Base of UX/UI Web-design”, Yudaev.School (Figma, Photoshop, After Effects)
• November 2019 – January 2020 – courses “Building web-sites on Tilda” (Figma, Tilda)
• 2013 - 2014 – Master with honour, NTU "Kiev Polytechnic Institute", Department of Management and Marketing, Specialty of Industrial Marketing
• 2009-2013 year - Bachelor, NTU "Kiev Polytechnic Institute", Department of Management and Marketing, Specialty of Industrial Marketing

Languages:

Ukrainian – native
Russian – fluent
English – advanced
German, Arabic – basic

Skills:

• Microsoft Office, Internet, 1C, Tilda, Figma, Adobe Photoshop, Adobe After Effects, Wix
• worked with database systems MMS +, MDW, Business Analytics, Redash, Tools, Zoomos
• driving license category B

Social activities

• 2022 – web-design in support of Ukraine, dissemination of truthful information about what is happening
• 2009 – 2014 active representative of the student government NTUU KPI
• 2007 - 2009 years was the President of student government of the Lyceum
• 2008 - 2010 years - Member of the organizing team of the charity campaign "Heart to Heart"
• Since 2009, has been actively involved in the activities of the Union Bureau of faculty and faculty in the organization of activities