Маргарита

TEAM LEAD / HEAD
PERFORMANCE MARKETING

MARGO KARASOVA
BRIEF
Location: EU, Montenegro
Ukrainian
Telegram: mrs_gosha
Email: [open contact info](look above in the "contact info" section)

WORK EXPERIENCE
TEAM LEAD / Senior Performance Marketer
February 2022 - now (4 years)
Affiliate marketing agency ADHOQ (Dating), Netherlands (Remote)

ABOUT ME Led performance & analytics team (5+ direct, 5+ indirect); mentored juniors, set OKRs/KPIs, built SOPs
Owned optimization of paid traffic across 20+ GEOs, improving ROI from negative to +50%+
I’m a performance marketer with a total 10 years of Worked hands-on with paid display/native traffic from platforms ExoClick, TrafficStars, TrafficJunky etc
experience in digital marketing across EU and US Managed 6-figures monthly spend
markets. Managed offers & pre-landers, driving decisions via unit economics (ROI, EPC, CPA, CTR, CR, ROAS)
Ran A/B & split tests across offers, funnels, and traffic sources (test → scale framework)
I own traffic distribution, offer optimization, and payout Monitored performance daily using Voluum, Looker, Tableau, internal dashboards
strategy to maximize EPC, ROI, and scalable growth. Cross-Functional Collaboration with Media Buying, BizDev and Creative teams. Aligning traffic strategy, payouts,
I currently lead an optimization team in affiliate and creatives, and scale readiness
paid traffic, managing multi-GEO portfolios and
Pre-Landers & Creative Project Management
aligning traffic, business development, and Owned the full pre-lander development lifecycle for 15+ GEOs from hypothesis and concept to launch and
advertisers. performance validation
Built and managed a Jira-based creative production system, ensuring transparency, prioritization, and predictable
delivery
HARD SKILLS Led cross-functional creative teams (designers, developers), maintaining quality standards, deadlines, and
conversion-focused execution
Continuously introduced and iterated new pre-landers to improve CR, funnel depth, and campaign scalability
Performance & Affiliate Marketing
Paid Traffic Strategy & Scaling PERFORMANCE MARKETING MANAGER (META Ads) - Part time
Unit Economics & Optimization (EPC, ROI, CR, CAC, Nov 2024 – Nov 2025
ROAS) WanderBuddy (mobile app,IT startup)
Hands-on experience with Meta Ads in a mobile app environment, owning both strategy and execution.
Team Leadership & Process Design (SOPs, KPIs,
Built and executed Meta Ads campaigns (Facebook / Instagram), including audience setup, creatives, copy, and
OKRs) testing structure
Analytics, Reporting & Attribution (Voluum, BI Cross-functional collaboration with creative/dev teams
Optimized campaigns based on CTR, CPC and early funnel signals
dashboards) Worked closely with the founder on growth experiments, user acquisition hypotheses, and go-to-market iterations
Conversion & Funnel Optimization (Landers / Pre-
landers) MARKETING & GROWTH MANAGER
February 2021 - January 2022
IT Startup Sustainable Living, Switzerland (Remote)

LANGUAGES Managed paid ads on META (Facebook & Instagram) to drive user acquisition and engagement
Led marketing initiatives and managed cross-functional execution of landing pages (Wix, WordPress) for educational
campaigns
ENGLISH - upper–intermediate,
Developed and implemented SMM strategies
fluent Coordinated app development and external contractors, ensuring timelines, quality, and alignment with business
FRENCH - A1 goals
Drove project growth through strategic marketing initiatives, content planning, and performance analysis
SERBIAN - A2
RUSSIAN - advanced WEBMASTER / PROJECT MANAGER
UKRAINIAN - native June 2018 – November 2020
E-commerce company (international market)
IMbesharam, USA (Remote)

EDUCATION Managed website operations and content structure on Shopify, ensuring correct product categorization and content
quality
2020 Led outsourced content and design team: task setting, quality control, deadlines and reporting
SMM, Web-design, Ads Facebook Coordinated technical tasks with developers: functionality control, bug tracking and issue resolution
Built and maintained internal workflows using Basecamp to keep projects on track
Online marketing School
Supervised operational processes and cross-team communication, ensuring smooth day-to-day execution
Supported sales and customer operations: client communication, issue resolution and upsell assistance
2016-2020 Tools: Shopify, Helpdesk systems, Basecamp
Software Engineering, bachelors degree
National Aviation University, Kiev.
DIGITAL MARKETING & SEO Specialist (Junior)
Oct 2016 – May 2018
2012-2016 E-commerce, industrial filters for large equipment
Software development AS Filter, Ukraine. Offline
National Aviation College, Kiev.
Created SEO-optimized articles, product descriptions, and advertising copy, supporting organic growth
Conducted SEO analysis using Hotjar, Google Analytics, and Google Search Console
Built and refined the semantic core of keywords for organic site promotion
Applied basic HTML for content editing and optimized website structure for performance