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Kiril Novikov
Product Marketing & Acquisition | Growth Strategy

Poland/Remote
Ready to work from anywhere.
[open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)

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Profile
Marketing specialist with a focus on product strategy and technical growth. My
background ranges from founding an EdTech startup to executing creative multi-channel
Skills digital campaigns for audiences of over 1 million. I am proficient (Advanced) in English
Digital marketing and, like most, often rely on AI tools - while making sure they never steal my job.

Product Positioning Employment History
Growth Strategy User Acquisition Manager, Swapp.fashion, Kyiv, Kyiv City, Ukraine
October 2025 — December 2025
User Acquisition
Drove initial user acquisition for the US market by testing organic growth channels and
Market Research creating engaging platform content for a sustainable FashionTech platform. Increased app
visibility in first month by 7%.
Generative AI Tools
Content Creation Tools Digital Marketing Specialist, INMEDIA PLUS, Kyiv, Kyiv City, Ukraine
Copywriting October 2024 — September 2025

Visual & Video Editing Did creative advertising, interviews and ad concepts.
Executed campaign for a 1.5M+ audience; delivered 200K+ organic engagements.
CMS & Web
Led cross-channel promotion, content strategy across national TV and digital
platforms. Assisted in creative video production for PepsiCo and Avrora.
Languages
Ukrainian
Junior Content Coordinator, HappyRadio, Kyiv City, Ukraine
October 2023 — March 2024
English
Produced promotional content on radio supporting Ukrainian artists. Edited and
synchronized radio-TV streaming content for SMM purposes.
Hobbies
Non-fiction, systems
optimization, movies, creative Education
writing, music, tech.
Master of Arts - MA in Digital Communication and Media/Multimedia, Taras
Shevchenko National University of Kyiv
September 2025 — Present

Bachelor of Arts - BA in Public Relations, Advertising, and Applied
Communication, Kyiv National University of Culture and Arts
September 2021 — July 2025
Extra-curricular activities
Team Lead, Google Developer Groups, Kyiv, Kyiv City, Ukraine
August 2025 — November 2025
Founded an Edtech startup Arivius. Led a full team through full-cycle product
development. Managed the creation of business model, product-market fit and unit
economics under tight deadlines. Handed tasks for designer and other team members.
Pitch deck was presented at Genesis space in front of investors and KSE mentors.

Media Coordinator, Olena Zelenska Foundation | Фундація Олени
Зеленської
September 2024
Managed strategic communications and media relations for the closed event "The Fourth
Summit of First Ladies and Gentlemen"
Collaborated closely with global figures, government officials (incl. Minister of Digital
Transformation), media representatives, and high-profile attendees.

Operations Coordinator, Concert.ua
August 2023 — Present
Supported performers and leading Ukrainian artists, including Zhadan i Sobaky, Klavdia
Petrivna, and Bez Obmezhen, ensuring smooth communication with public.

Internships
Copywriter, Chas i Podii, Chicago, Illinois, United States
November 2022 — January 2023
Produced SEO-optimized, cross-cultural content for the Ukrainian-American community.
Maintained tone of voice, and content engagement metrics.

Certificates
EF SET English Certificate (C2 Proficient)
Google AI for Business