Вадим

VADYM SHKODA
PRODUCT LEADER | 10M+ USERS
250M+ REVENUE | PRODUCT PORTFOLIO 30+

PERSONAL SUMMARY
PROFILE
Business & Digital Product Leader.
I'm leading team of 10, focused on digital product
Proactive and optimistic professional development, AI-driven personalization, and omnichannel
with strong self-belief and
determination to achieve results.
engagement. My goal is to unlock new revenue streams
Results-oriented leader with the ability through innovation in these areas.
to build and motivate teams, work YouTube Premium in Kyivstar tariffs 500k base
effectively in multitasking New Engagement program | Loyalty program 3M+ MAU
environments,
Game stream in MK 500k+ MAU
and adapt quickly to new challenges.
Scaled My Kyivstar to #2 self-care app in Ukraine
CONTACTS Kyivstar TV to #1 OTT in Ukraine due to UX recommender

WORK EXPERIENCE
Kyiv, Ukraine
«Kyivstar», Head of B2C Product/ Digital ecosystem
O. Ekster 11 APRIL 2023 – PRESENT
02232 Developed and implemented product portfolio strategy
[open contact info](look above in the "contact info" section) Managed existing product lines and improved them according to
company strategy
[open contact info](look above in the "contact info" section) Built a profitable product portfolio and synergised telecom and
business solutions
/vadim-shkoda Partnered with industry leaders to develop new digital products
Managed key digital projects, including My Kyivstar, Kyivstar TV, and
EDUCATION Helsi, Uklon
Oversaw service platforms and technical support
Built and managed B2C partnership ecosystems
Kyiv National Economic University «Kyivstar», Head of Engagement and Loyalty
Programmes
Graduation year: 2011 Finance, MARCH 2021 – APRIL 2023
Master’s Degree
Developed and launched customer loyalty and engagement
Internship at the National Bank of
programs to increase retention.
Ukraine
Built and managed partnerships with top brands (Rozetka, WOG) for
co-promotions and joint offers.
KEY Integrated partner benefits into Kyivstar tariffs and digital products
INFORMATION (B2B & B2C).
Enhanced customer experience through My Kyivstar app, NPS
initiatives, and appreciation programs.
Рave over 10 years of experience in Expanded the non-telco ecosystem by attracting partners and
telecom market, B2B telecom products, developing 3rd-party commercial projects.
customer loyalty and engagement «Kyivstar», Head of Products, Corporate Market Products
systems. Specialist in financial and JANUARY 2019 – MARCH 2021
economic sphere with knowledge of
«OTP Bank», Head of Department
banking and financial market activities.
Professional in working with partners.. Head of Outlet
JANUARY 2011 – JANUARY 2019