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Elina Ilnytska
brand strategist, brand & marketing manager

TECHNICAL SKILLS

Figma, Miro, Slack, ClickUp, Notion, Worksection, Trello, GenAI tools, Social Media Insights,
Google Workspace, SimilarWeb, Shopify & others.

EXPERIENCE

Brand Manager, Brand Strategist at matcháti (full-time)
June 2025 — now
website instagram

• created a comprehensive brand strategy for matcháti, which included: market, category &
trends research, competitive analysis, qualitative research (using JTBD + CDJ frameworks),
brand platform creation, development of brand voice and style guide
• implemented the brand strategy across all channels and touchpoints
• reworked the company s website, optimised B2B & B2C product range and pricing
• successfully improved the total B2C sales by 78% in the second month and by another 26% in
the following month, while also doubling the sales of the target product category across the
span of two months
• managed the team s work ow, organised a Notion workspace and implemented a task
management system that we continue to rely on
• organised, planned and produced content shoots, and directly managed the social media
team, external collaborations and contractors, while being responsible for creative direction of
the brand s visuals and style
• improved social media presence across all metrics, which resulted in a tangible increase in
brand loyalty, recognition and steady growth in leads and sales

Brand Strategist, Brand & Marketing Manager at Overdone (project)
March 2025 — June 2025
case (eng)

• established a framework for the marketing team, set up work ows and team communication
from scratch
• led the rebranding process — created moodboards, de ned technical tasks, coordinated the
external design team
• managed the in-house marketing team (designers, a copywriter) and coordinated work of
freelance specialists (photographers/videographers/designers), 10+ people in total
• developed Overdone s tone of voice and style guide to create consistent communication
across socials
• launched and directed the brand s entire social media presence, from strategy to execution,
including content frameworks, visuals, and comms guides
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 RECENT FREELANCE/PROJECT WORK as a Brand Marketing & Comms Specialist,
Strategist

at Cabanchi Aug — Sept 2024
case (ukr)

• re ned brand positioning and digital communications across the brand's social media
channels, created a tone of voice, style guide, slogans and a communication framework.

at MEI Beauty Code Dec 2024 — Mar 2025
website

• developed brand strategy, positioning, communications guidelines and slogans
• assisted in brand s visual identity & packaging development
• created a tone of voice and implemented it across social media channels, website and
packaging
• prepared the communications for the brand s launch online & of ine

at Kimera Beauty Jan — Sept 2024
website

• developed and implemented a tone of voice and communications strategy for Kimera
• re ned brand positioning and digital communications across the brand's social media
channels
• led art direction and created copy for the new website

at Tilo Philosophy Sept 2023 — Feb 2024
case (ukr)

• developed brand strategy and positioning, slogans, naming, tone of voice and style guide
• curated brand s social media presence during brand launch and managed all things
marketing during the pivotal stages of brand development
• hired and trained a social media marketing manager and a copywriter to stay on with the
team after i had set up the framework for the marketing department

also worked with @sushiicons.com.ua, @nugastudio_, @shalom.ukraine, @nisha.space,
@basnyrugs, @stan.kyiv, @katsurina.online, @mitte.cafe, @lesi.hotel and others.
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 SMM Specialist at BetterMe (full-time)
Jun — Nov 2024
case (eng) instagram

• collaborated on de ning brand visuals, communication strategy, and positioning
• managed a team of 5 people + over 10 contractors simultaneously
• developed and executed a comprehensive social media content strategy
• generated engaging content by collaborating with content creators, photographers, and
in uencers, organized and managed shoots for digital media
• curated and created graphic design elements to enhance brand's visual identity
• created a communications & visual guide for the brand's social media
• analyzed and optimized Instagram performance, improving KPIs by up to 500% in the third
month

Creative Copywriter & SMM Manager at Pryvit March 2021 — April 2023
@thailand.hi, @china.hi, @jpn.hi

Senior Creative Copywriter & SMM Manager at Enjoy The Wood ( + 9 brands)
May 2020 — Feb 2022

Freelance Copywriting & Comms 2018 — 2022

worked with over 40 brands. created copy for social media, packaging, websites, printables,
online & of ine ads, SEO, kickstarter campaigns, product & brand naming, slogans, user
manuals, guidebooks, emails, and more

English Teacher 2017 — 2022

online language schools, freelance, online & of ine

EDUCATION

Brand Strategy at SKVOT (2025)
Creation & Branding, Retail & Customer Experience at LVMH (2025)
Pro Copywriting at Genius Marketing (2022)
Bachelor s in Law at State Tax University (2020)
Advanced English IELTS Training at Global English (2017)

LANGUAGES

Ukrainian (native), English (C2), French (A2)

[open contact info](look above in the "contact info" section) linkedin portfolio
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