Оксана

OKSANA ZHYILYK
2023 - 2026

Social Media
Manager
(for the beauty industry)

Portfolio

Email
[open contact info](look above in the "contact info" section)
 OKSANA
2023- 2026 ZHYILYK

Table of
Contents
01 Opening Letter

02 Case 1: Minimalism in visuals

03 Case 2: Stories with impact

04 Case 3: Visual Identity

05 Case 4: Visual Identity \2

06 Contact Information

02
2023- 2026 OKSANA
ZHYILYK

Opening
Letter This portfolio showcases a selection of
my most impactful projects within the
beauty and personal care industry,
highlighting my experience working with
beauty-focused brands.

It reflects a combination of creative
vision, strategic thinking, and a strong
understanding of audience behavior.
Dear Reader,
Thank you for reviewing my portfolio. I look forward to continuing to grow in
I’m an SMM specialist who turns the beauty sector, delivering content and
strategies that elevate brands and drive
social media into a powerful growth measurable results.
tool. By combining strategy, analytics,
and creativity, I craft content that not
only captures attention but builds
trust and drives real results. From
positioning to conversions-I focus on
impact.

Sincerely
Oksana Zhyilyk

03
2023 - 2026 Oksana
Zhyilyk

Case 1

Minimalism in visuals
at the client's request

Location
Canada
Year
2024

dermatology brand, informative post carousel with a promotional
message about the brand's product

04
2023 - 2026 Oksana
Zhyilyk

Case 2

Stories with impact

Location Year
Ukraine 2023

Expert insights on beauty treatments-clear, concise, and informative.
Highlighting the benefits, process, and results to build trust and help
clients confidently choose your salon.

05
2023- 2026 Oksana
Zhyilyk

Case 3

Visual Identity

Location
Ukraine

Year
2025

Clean and minimal visuals
that convey professionalism,
evoke care, and inspire trust
at first glance.

This visual was crafted
using professional skills in
graphic design, branding,
and composition.
Principles of minimalism,
color harmony, and
typography were applied
to create a clean, clear,
and recognizable
aesthetic.

06
2023 - 2026 Oksana
Zhyilyk

Case 4

Visual Identity
Location

USA

Year

2024

The visual identity of the beauty
salon was developed based on
the client’s request - modern,
distinctive, and reflective of the
salon’s unique style.

A harmonious color palette,
refined typography, and
minimalist forms emphasize
professionalism and high-
quality service, while also
creating an emotional
connection with the
audience and a sense of
comfort.

07
2023 - 2026 Oksana
Zhyilyk

Contact
Information

Thank you for reviewing my portfolio. I am open to
collaborating on SMM projects, content campaigns,
and full-time roles in social media teams.

Email
[open contact info](look above in the "contact info" section)