Alina

ABOUT
Results-driven advertising professional specializing in Facebook
and TikTok Ads Management with over 5 years of experience in
media buying. Expertise includes successfully managing ad budgets
exceeding $3 000 000 and delivering high % of ROAS

Alina Kaltseva Portfolio

Phone
[open contact info](look above in the "contact info" section)

ALINA KALTSEVA Email
[open contact info](look above in the "contact info" section)
PAID SOCIAL ADS SPECIALIST
Address
Madrid, Spain GMT+2

TECHNICAL SKILLS: WORK EXPERIENCE
Platforms: Meta Ads (IG/FB), With extensive experience in designing and
TikTok Ads managing ad campaigns, I specialize in:
E-commerce (D2C)
Campaign strategy & execution
EdTech (Online Education)
(E-commerce, Lead Gen, Apps)
Mobile App Marketing
Creative strategy & testing
B2B and B2C Lead Generation
Catalog/DPA setup Event Marketing
Bidding strategies
Project Manager at Marketing Agency, 2024-2026
Advanced analytics
Facilitate communication between the client and
Copywriting for ads the technical team (in English)
Audience research and Monitor project progress, ensuring alignment
with client expectations.
segmentation
Maintain project documentation.
KPI monitoring
Set and track deadlines.
Scaling strategies Conduct weekly client calls and reports in
Account troubleshooting English.
Issue invoices for services.
Resolve conflicts and address any issues that
arise

Senior Paid Media Buyer — Meta & TikTok Specialist,
2020 – Present | Remote
LANGUAGE SKILLS
Portfolio
English 80%
App Marketing Campaigns
Total Spend: $100,978 | Monthly Spend: up to $10,000
Spanish 90% ROAS Range: 1.87 – 2.51 | Revenue: $188K – $253K
Duration: 4–12 months.
Ukrainian 100% Managed mobile app campaigns (education & wellness),
driving user acquisition and activation. Created
Russian 100% performance-focused creatives, managed analytics and
attribution.
SOFT SKILLS: EdTech Campaigns
Total Spend: $2M+ | Monthly Spend: up to $50,000 |
Solution-oriented mindset ROAS Range: 1.4 – 4.0, | Revenue: $1.13M – $3.24M
Generated over 23,500 purchases. Duration: 8–18 months.
Positive attitude and
Managed large-scale campaigns for online psychology,
collaborative mindset drawing, and finance courses, collaborating with
Strong self-organization & time celebrities and marketing teams on funnel structures and
management offer creation (TOF, MOF, BOF). Focused on cold traffic
acquisition, global reach, and data-driven optimization.
High work ethic and
prioritization of career growth E-commerce Campaigns
Data analysis proficiency Total Spend: $500,000+ | Monthly Spend: up to $50,000 |
Reliability, integrity, and ROAS Range: 2.15 – 10.7 | Revenue: $589K – $1.27M
Duration: 4–12 months.
accountability
Executed campaigns for wellness brands, streetwear
Excellent communication apparel, and home décor. Collaborated with creative
(verbal & written) teams ads creating and aggressive testing. Managed
Effective team player funnel optimization, global market scaling,

Ability to prioritize tasks and
Event Marketing Campaigns
work on multiple projects Total Spend: $100,000+ | Monthly Spend: up to $40,000
simultaneously while meeting Typical ROAS Range: 3.3 – 6.7 | Revenue: $158K – $322K
deadlines Duration: 6 months – 4 years
Promoted electronic music festivals, flamenco events,
Confident decision-making
and magic shows, focusing on local geo-targeting,
Multicultural awareness & urgency-driven messaging, direct-to-purchase funnels,
respectful communication and creative optimization.

Lead Generation Campaigns
SOFTWARE Total Spend: €50,000+ | Monthly Spend: up to €2,500
KNOWLEDGE Typical ROAS Range: 9.6 – 20
Duration: 12+ months
Generated qualified leads for dental clinics, beauty
Facebook Ads Manager
services, and a dance school. Managed Typeform, Instant
TikTok Ads Manager Forms, and CRM automation (Zapier), optimizing lead
Meta Business Suite quality and acquisition cost.
Google Analytics/GTM
Traffic Growth (Non-Profit)
Bitrix CRM, AMO CRM, etc.
Total Spend: $28,891 | Monthly Spend: up to $7,000
Proficiency in ad design tools Primary Goal: Awareness & Reach (WHO - World Health
like Canva, Figma, CupCut Organization)
AI tools like ChatGPT, Executed global campaigns to maximize awareness,
efficiently scaling traffic among health-conscious and
Midjourney, etc.
medical audiences.
Microsoft Office, Google Sheets Duration: 2+ years
Trello, Asana, Notion, Miro, Slack
Worksection, ClickUp Online Sales Manager, Web Sigma, 2015 - 2018
Sold website & SEO services with 10% close rate from
Hotjar, Microsoft Clarity
cold leads.
Triple Whale Managed client pipelines and deal flows using Bitrix24
Foreplay, AdSpy, AdHeart and AMO CRM.
Zapier Maintained consistent monthly sales targets
Conducted product presentations and tailored
proposals for B2B clients.
MY EDUCATION

Bachelor of Computer Science (BCompSc),
Zaporizhzhia National Technical University, Ukraine
2015 - 2018
Junior Specialist Computer science , Zaporizhzhya
Aviation College Named After A.G Ivchenko, 2011 -
2015

PROFESSIONAL TRAINING &
CERTIFICATIONS
Meta Ads Specialist (180 hours) — WowTarget
Academy, Kyiv | 2020
Meta Ads Specialist — RedSMM Academy, Moscow
| 2020
Meta Ads Advanced (100 hours) — Jen Digital
School, Minsk | 2022
Senior Meta Advertising Specialist (130 hours) —
Targetorium, Kyiv | 2022
Web Development with WordPress (140 hours) —
Aula CM, Madrid (SEO, plugin setup, hosting,
templates, optimization tools) | 2020
Creative Strategy by Targetorium | 2023
Performance Creative Master Course — Dara
Denney | 2024
TikTok Media Buying Expert — TikTok Academy,
Official Training | 2025
Meta Advanced by Ecomchenko | 2026
Digital Marketing Pro by Pavel Antonov | 2026
Evolution Ads System 2.0 | 2026