Sofia

SOFIIА KORCHAK
SENIOR DIGITAL MARKETING SPECIALIST | BRAND &
CONTENT STRATEGY
Ukraine | [open contact info](look above in the "contact info" section)

PROFILE
Senior Digital Marketing Specialist with 7+ years of experience building and scaling marketing systems across medical,
beauty, fitness, IT, legal, and education sectors. I work at the intersection of strategy, branding, content, paid media,
and analytics, helping businesses move from fragmented activities to structured digital growth, strong brand visibility, and
measurable business results. Proven experience in developing premium brands, building content ecosystems, coordinating
cross-functional teams, and launching integrated campaigns focused on customer acquisition, loyalty, and long-term brand
value. Open to remote roles in international teams as a Senior Digital Marketing Specialist / Marketing Manager.

KEY SKILLS
Marketing & brand strategy Content marketing, Social media management: Performance and brand
development and execution copywriting, and tone of voice Instagram, Facebook, TikTok, campaign planning & launch
Content systems, (UA / EN) LinkedIn Performance analysis:
editorial calendars, and Paid advertising: Meta Ads, Audience research, CTR, CPC, conversions,
communication funnels Google Ads positioning, Customer engagement, ROI focus
Coordination of designers, Tools: Notion, Trello, Google Journey Mapping
videographers, and external Workspace, Canva
vendors

PROFESSIONAL EXPERIENCE
Senior Digital Marketing Specialist, SportDep — Premium 2019 to Present
Family Sports Club
• Co-developed and executed the marketing and brand strategy, strengthening
brand reputation and local market awareness
• Grew social media audience from 2,000 to 7,700 followers through a
structured content and communication strategy
• Generated a stable flow of 10–13 qualified leads per month with an average
ticket of UAH 8,000–10,000
• Managed and optimized Meta Ads and Google Ads campaigns with budgets
up to $700/month, improving CTR, CPC, and conversion performance
• Coordinated a team of 5–6 specialists (design, video, contractors), increasing
production speed and communication consistency
• Built a holistic digital brand ecosystem including content system, tone of
voice, and promotion of programs and events, strengthening customer loyalty and long-term brand value
Digital Marketing Specialist (Freelance / Project-based)
• Developed content and communication strategies that structured marketing and strengthened online presence
• Created conversion-focused copy for websites, social media, and advertising materials
• Supported paid campaign launches and lead generation processes, delivering consistent client inquiries
• Structured digital marketing processes, improving clarity, efficiency, and scalability
• Helped experts grow personal brands, increasing visibility, credibility, and professional positioning

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EDUCATION
KNUTE
Master’s Degree in Marketing

Digital Marketing / SMM

Content Marketing & Copywriting

LANGUAGES
Ukrainian — Native, English — Upper-Intermediate, Russian — Fluent

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