Раїса

Raisa Tykhonchyk
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Praha

Work experience:
Senior media buyer 11/2019 – actual
AUTODOC
Manage and scale paid social campaigns across 27 European markets with monthly budgets up to €XXXK.
Developed and implemented full-funnel acquisition strategies, improving blended ROAS and reducing CPA.
Led large-scale creative testing initiatives (20+ creatives/month), identifying high-performing concepts and
scaling winning variations.
Optimized bidding strategies and budget allocation models, increasing budget efficiency while maintaining
profitability targets.
Conduct in-depth performance analysis using BI tools and AppsFlyer to identify growth opportunities and
improve attribution accuracy.
Collaborate closely with analytics, CRM, and production teams to align acquisition strategies with retention
and LTV goals.
Contributed to scaling TikTok as a growth channel, increasing spend while maintaining target KPIs.
Researched market trends and competitor strategies across EU & UA markets to adapt performance
strategies accordingly.

CRM manager 01/2017 – 09/2019
Savva Libkin Restaurants
• Managed customer database and implemented audience segmentation strategies.
• Developed and launched loyalty programs to improve Retention Rate and LTV.
• Integrated CRM systems with marketing tools for automated customer journeys.
• Optimized email & SMS campaigns based on engagement and conversion insights.
• Worked closely with marketing & sales teams to align with business objectives.

Marketing manager 01/2016 – 08/2017
Avramed dental clinic
• Created and executed comprehensive marketing strategies for clinic promotion.
• Managed social media marketing, content strategy, and brand positioning.
• Conducted competitive analysis and market research to enhance marketing activities.
• Optimized ad budgets to maximize customer acquisition efficiency.
Core Skills
Paid Social Strategy
Performance Marketing
Media Planning & Budget Allocation
A/B Testing & CRO
Creative Testing Frameworks
Multi-GEO Campaign Management

Tools
Meta Ads Manager
TikTok Ads
GA4
BI tools / AppsFlyer
CRM systems
Excel / Google Sheets (advanced)
AI tools for creative and variation scaling

Languages:
English – B2
Czech – A2
Ukranian – Native speaker
Russian – Native speaker

Education:
2011 – 2015 – Bachelor’s degree in Marketing – Odesa Polytechnic National University