Каріна
Creative director
Contact information
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Work experience
SMM Lead DOROFEEVA
from 08.2022 to 02.2026
(3 years 7 months)
pomitni, Київ (Маркетинг, реклама, PR)
- Creative video production for social media & advertising — production
management of adaptive and commercial content, including shoot
production, contractor sourcing, communication with advertisers,
briefing and script development, approvals and full-cycle production
supervision.
- Project management experience — task coordination, deadline control,
team workflow organization and collaboration with contractors and
creators.
- Strong understanding of KPI — goal setting and performance
management focused on reach, engagement, audience growth, leads and
conversions.
- Social media management & publishing — full account administration,
content scheduling, grid planning and quality control.
- Photo editing — retouching, social media adaptation and creative visuals.
- Video editing — short-form and long-form content editing, optimization
for Reels, TikTok and Shorts.
- Managing TikTok, Instagram accounts — account growth, content
strategy, algorithm optimization, audience engagement.
- Content creation to attract and retain audiences — educational,
entertaining, branding and commercial content.
- Content planning — monthly and quarterly content plans aligned with
marketing goals and launches.
- Copywriting & rewriting — social media copy, websites, landing pages,
advertising and PR materials.
SMM-менеджер KALUSH
from 03.2019 to 12.2020
(1 year 10 months)
Enko Music Label, Київ (Шоу-бізнес, мистецтво, культура)
- Project management experience — task coordination, deadline control,
team workflow organization and collaboration with contractors and
creators.
- Strong understanding of KPI — goal setting and performance
management focused on reach, engagement, audience growth, leads and
conversions.
- Social media management & publishing — full account administration,
content scheduling, grid planning and quality control.
- Photo editing — retouching, social media adaptation and creative visuals.
- Video editing — short-form and long-form content editing, optimization
for Reels, TikTok and Shorts.
- Managing TikTok, Instagram accounts — account growth, content
strategy, algorithm optimization, audience engagement.
- Content creation to attract and retain audiences — educational,
entertaining, branding and commercial content.
- Content planning — monthly and quarterly content plans aligned with
marketing goals and launches.
- Copywriting & rewriting — social media copy, websites, landing pages,
advertising and PR materials.
SMM-менеджер alyona alyona
from 01.2018 to 11.2020
(2 years 11 months)
Enko Music Label alyona alyona, Київ (Шоу-бізнес, мистецтво, культура)
- Project management experience — task coordination, deadline control,
team workflow organization and collaboration with contractors and
creators.
- Strong understanding of KPI — goal setting and performance
management focused on reach, engagement, audience growth, leads and
conversions.
- Social media management & publishing — full account administration,
content scheduling, grid planning and quality control.
- Photo editing — retouching, social media adaptation and creative visuals.
- Video editing — short-form and long-form content editing, optimization
for Reels, TikTok and Shorts.
- Managing TikTok, Instagram accounts — account growth, content
strategy, algorithm optimization, audience engagement.
- Content creation to attract and retain audiences — educational,
entertaining, branding and commercial content.
- Content planning — monthly and quarterly content plans aligned with
marketing goals and launches.
- Copywriting & rewriting — social media copy, websites, landing pages,
advertising and PR materials.
Knowledge and skills
- Digital-маркетинг
- Уміння аналізувати
- Комунікабельність
- Розробка маркетингової стратегії
- Адаптивність
- Неконфліктність
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