Марія

Mariia

Melnyk
Lead graphic designer

AI Creator

Video director / editor

About Me Experience
I am graphic designer with over 7 years
of experience.

I create visuals that work for clicks,
Unicorn Media LCC

engagament and sales. I specialize in YouTube MIDDLE GRAPHIC DESIGNER

thumbnails, advertising banners for websites 11.2020 – 09.2021
and social media. My approach combines
commercial efficiency and visual appeal.
Reviewing video scripts to understand content and
context

Generating 3–5 thumbnail concepts per video

Contact
Executing thumbnail designs in Photoshop

Applying revisions and uploading finals

Achieved average CTR of 11% across assigned videos

[open contact info](look above in the "contact info" section) SENIOR GRAPHIC DESIGNER

09.2021 – 06.2023
[open contact info](look above in the "contact info" section)
Co-writing video scripts with the production tea m

Pitching creative ideas for both scripts and thumbnails

Designing thumbnails in Photoshop and AI tools

Languages (Midjourney, ChatGPT, Krea)

Reviewing footage with editors to align thumbnails with
video content

Grew channel CTR from 6% to 14% through iterative A/B
English (B2)
testing

Deutch (A2)
Publishing finalized thumbnails for 2M+ subscriber
channels
Ukrainian (Native)

Russian (Fluent) TEAM LEAD GRAPHIC DESIGNERS

06.2023 – 09.2025
Conducting interviews and hiring graphic designers

Running creative brainstorming sessions to develop
team's visual thinking

Providing detailed design feedback and revisions to

SOFT SKILLS team members

Stepping in with hands-on execution during high-load
periods

Analyzing published video performance with post-
Attention to detail
production team

Meeting deadlines
Scaled channel CTR from 10% to 19%, contributing to
sustained audience growth across 3M+ YouTube
Independent work
channels
Fast learner

AS Talent agency

Client communication

Results-driven / ROI-
focused
SENIOR GRAPHIC DESIGNER (PART TIME)

08.2025 - 03.2026
Designed promotional creatives for models ' social media

HARD SKILLS accounts

Grew clients' monthly earnings by 3x (from $10K to $30K)
through conversion-focused visuals

Developed personal brand identity and visual style for
Software each client

Produced ongoing content for Instagram and other
Adobe Photoshop (Advanced)
social platforms

Adobe Illustrator
Built cohesive visual presence that directly contributed
Figma
to audience and revenue growth
Canva

Premiere Pro / CapCut

News Fabric YouTube
Midjourney / AI image generation

channel + subsidiary channels

Flux / Imagen4 / Nano Banana

Veo3 / Kling / PikaLab / Runway

Project managment tools (Trello /
Notion / Asana)
YOUTUBE SEO/EDITOR (PART TIME)

Technic skills
01.2025 - 07.2025
Creation and development of new YouTube channels
Social media creatives & ad from 0 to 40K subscribers

visuals
Audience analysis, video topic engagement, and in-
Thumbnail design & A/B testing
depth statistics monitoring

Brand identity & visual systems
Setting video parameters (tags, catchy title, description)
Photo retouching & compositing
and, as a result, 300–600K views per video in one day
Performance-driven visual
design

Photography (Canon 6D Mark II)

Videography / Video editing

YouTube SEO
E-Commerce | Retail

SENIOR GRAPHIC DESIGNER (PART TIME)

09.2023 - 01.2025
Conducted buyer audience analysis to identify key
segments and inform visual strategy

Participated in developing marketing plans and
campaign concepts alongside the team

Designed sales banners and promotional creatives that
increased sales by 5x

Created seasonal and product-focused ad creatives to
attract new customers

Maintained consistent brand visual language across all
marketing materials

Contributed to A/B testing of creatives to identify top-
performing visual formats

Supported growth in conversion rate through data-
informed design decisions

Freelance

AI CREATOR | PHOTOGRAPHER | VIDEOGRAPHER

2023 - now
Produced end-to-end photo and video shoots : concept
development, set design, lighting setup, and on-set
direction

Directed and produced full-cycle shoots independently —
from brief to final delivery

Shot and edited video content for clients' ads, social
media, and promotional materials

Performed advanced retouching and compositing using
AI tools (Midjourney, Stable Diffusion)

Generated high-realistic AI visuals for ads, covers, and
print materials

Brought clients' creative visions to life through a
combination of real photography and AI-enhanced
imagery

Delivered polished, ready-to-publish content across photo,
video, and digital formats

Aliens Graphics

JUNIOR GRAPHIC DESIGNER | ILLUSTRATOR

02.2018-06.2019
Designed advertising materials and presentations for
pharmacy companies

Created brand-aligned illustrations in Adobe Illustrator

Developed visual assets for print and digital formats

Supported senior designers in execution of client briefs

Education
2018-2022

Kyiv National University of Culture and Arts

Bachelor of hotel and restaurant business
2023-2024 (IMPROVING CERTIFICATION)

Graphic Design & Web Design Fundamentals
2024-2025 (IMPROVING CERTIFICATION)

AI Tools, Photography & Photo Retouching