Олександр

Oleksandr Butkin
[open contact info](look above in the "contact info" section) Summary
[open contact info](look above in the "contact info" section) Highly motivated and enthusiastic Digital Marketing specialist with a
passion for creating effective online marketing campaigns. Skilled in
various digital marketing techniques, including SEO, PPC, Email, social
Objective: media marketing, and content creation. Analytics.google, semrush,
Digital Marketing serpstat, pipidrive. Eager to contribute to the success of a dynamic
Specialist\Manager marketing team and drive meaningful results through innovative
Assistant strategies.

Education:
1992 – 1998 National Technical University of Ukraine «Kyiv Polytechnic Institute»,
Major: Atomic power stations and installations. Master degree of the
engineer-physics-power system

1998 – 2001 National Academy of Management, Major: Banking. Master degree in
financial management

Additional Education: 2023 LEMON SCHOOL “Digital marketing manager”
2014 “Cisco Network Service Architectures(ARCH)”
2014 “SQL Fundamentals (OR11gSQL)”
2013 “ITIL” Planning, Protection, Optimization (PPO)
2013 “Designing Cisco Data Center Unified Computing (DCUCD)”
2011 “Foundations of ITIL v.3”
2011 “ITIL v3. Release, Control And Validation”

Professional Experience:
2023 - 2023 “LEMON SCHOOL” Digital Marketing Specialist
Responsibilities:
Assist:
●​ Market Research: target audience, competitors, and industry
trends related to CRM platforms and sales automation tools -
Pipedrive
●​ Platform Analysis: Pipedrive, understanding features,
functionalities, pricing, and user experience.
●​ Competitor Analysis strengths, weaknesses, unique selling points,
and market positioning: hubspot, salesforce, zoho
●​ Customer Persona Development: Create detailed customer
personas for businesses, understanding their pain points, needs,
and preferences.
●​ Keyword Research: identify relevant search terms and phrases.
●​ Content Creation: the benefits of using CRM platforms like
Pipedrive and addresses the needs of the target audience.
●​ SEO Optimization
●​ Lead Generation
●​ Social Media Promotion: Instagram, LinkedIn, Facebook
●​ Google Ads and social media
●​ Collaboration: Work closely with the sales team to align
marketing efforts with the sales process and ensure smooth lead
handoff
“Clearing house bank”. Chief Specialist, Processing Center.
Responsibilities:
 ●​ Cisco, Oracle VM, EMC virtualization\network\storage
2016 - 2026 infrastructure support
●​ Work with suppliers, contracts
●​ Power supplies, climate control
●​ Backup and recovery subsystems – Linux rsync scripts, Qnap,
EMC, DDVE
●​ Monitoring subsystem Zabbix
●​ SAN (EMC, Dell EMC)
●​ Thales HSM, SafeNet
“Prominvestbank” public joint-stock company. Hardware and
Telecommunications Architect, Strategic planning department
Responsibilities:
●​ Cisco, VMware, Oracle VM, EMC virtualization\network\storage
technologies
●​ TOGAF 9 enterprise architecture methodology and framework
understanding
2013 – 2016 ●​ Participation in ITSM processes implementation
-​ Capacity management
-​ Change management
-​ Incident management
●​ Architectural control
●​ High level plans creating
●​ Planning and Architect in project “Disaster Recovery Site”, IBM
2009 - 2013 “Prominvestbank” public joint-stock company. Head of Payment card
department support

●​ Head of IT Department, bank Clearing House , Ukraine –
References:
Yuriy Yurchenko [open contact info](look above in the "contact info" section)
●​ Nation Bank of Ukraine – Podderyogin Andrey [open contact info](look above in the "contact info" section)

Additional Skills:
Foreign language - English (Upper Intermediate), Ukrainian, Russian
Driving license "B" category

Personal qualities:
Fast gathering of information in various directions of Information Technologies. The analysis
of detailed elaboration for the sake of decision-making. Team player. Analytical skills,
working capacity, ability to forecast, persistence. Ability to work with audience – student of
vocal\actor school.