Pavlo

Pavlo Klochanyk — Web3 Marketing & Content Specialist

Europe Czech Republic | Telegram: @winsonieseni

ABOUT ME

Web3 marketing and content specialist with 2+ years of hands-on experience in crypto,
social media, and community growth. I combine content creation with marketing thinking,
trend analysis, and product understanding to build engaging narratives and scalable
communities. Currently managing multiple crypto communities and social channels, covering
the full cycle: from market research and content strategy to execution and performance
optimization.

I am not only creating content but actively working inside the crypto ecosystem: using CEX,
DeFi, launchpads and on-chain tools. This allows me to quickly adapt to new trends,
understand user behavior, and build relevant content strategies. In addition, I am developing
my expertise in digital marketing, team leadership and project management, aiming to grow
into a full-stack Web3 marketing specialist.

WORK EXPERIENCE

Crypto Content Manager / SMM Manager

2023 — Present

• Managed up to 7 crypto communities and social platforms simultaneously
• Owned full content cycle: research → creation → publishing → analytics
• Created high-performing content: news, market insights, trading setups, educational posts,
promo campaigns
• Built and executed content strategies around TGE, launchpads, and exchange activities
• Tracked trends on X (Twitter), TikTok, and crypto communities to catch early narratives
• Improved engagement through content structure, hooks, tone of voice, and storytelling
• Analyzed performance metrics and optimized content accordingly

ADDITIONAL EXPERIENCE

• Experience as Team Lead — coordinating workflows, setting tasks, maintaining content
quality
• Experience in Project Management — planning content pipelines, managing deadlines and
priorities
• Worked with advertising placements and partner integrations
• Built and managed private trading community (content + engagement + value delivery)
• Direct communication with audience and community moderation
SKILLS​
​
Marketing & Strategy

• Web3 Marketing & SMM
• Content Strategy & Content Funnels
• Audience Understanding & User Behavior
• Growth & Engagement Optimization
• Trend Analysis (X / TikTok / Crypto communities)

Content & Media

• Copywriting & Storytelling
• Viral content formats & hooks
• Educational & analytical content
• Fast news adaptation

Crypto & Web3

• Deep understanding of crypto market
• CEX / DeFi / Launchpads / On-chain activity
• TGE & token narratives
• Real user experience in crypto ecosystem

Management & Operations

• Team Leadership (basic level, growing)
• Project Management
• Multitasking & workflow organization
• Content planning & scheduling

Tools

• Social media platforms (X, Telegram, TikTok)
• Basic Photoshop / visual editing
• Analytics tools (basic level)

LANGUAGES

Ukrainian / Russian — Fluent
English — B1 (actively improving daily)
Czech / Slovak — B1

EDUCATION & DEVELOPMENT

• Currently studying Digital Marketing
• Actively improving English for professional growth
• Continuously learning Web3 trends, marketing, and analytics
ADDITIONAL

• 3+ years active in crypto industry
• Full-time involvement in Web3
• Strong motivation to grow into Marketing / Product / Project roles
• Fast learner, highly adaptive to new trends and tools
• Portfolio and project links available on request