Володимир

Vlore, Albania​

Volodymyr Makhynia [open contact info](look above in the "contact info" section)
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Telegram: @Lil_Hugo
Growth-focused eCommerce operator and UX/UI designer with hands-on
experience building and scaling Shopify brands, managing paid traffic, and
optimizing customer journeys. Combines design thinking with performance
marketing to launch, test, and grow digital products.

EXPERIENCE SKILLS
• Shopify Store Development
Founder & eCommerce Operator — Shopify Stores • Meta Ads (Facebook /
2023 - Present Instagram)
Built and managed multiple Shopify dropshipping stores from scratch, • TikTok Ads
handling the full lifecycle from product research to marketing and
• Google Ads
operations.
• Conversion Rate
Key achievements: Optimization (CRO)
• Product Research &
• Scaled a niche Shopify store to $30–40K monthly revenue with ~$10K Validation
monthly profit​
• Managed product research, store creation, and conversion-focused product • Email Customer Support
pages​
• Product Page Copywriting
• Wrote SEO-optimized product descriptions and sales copy​
• Managed Meta Ads, TikTok Ads, and Google Ads campaigns​ • UX/UI Design
• Handled customer support and email communication, reducing chargebacks
and disputes​ • Figma
• Coordinated order fulfillment and supplier communication​ ​• Landing Page Optimization
• Launched and tested multiple products and stores, gaining deep experience
in rapid MVP validation

Project highlight:​ LANGUAGES
Herbal Book Store​
Reached $30-40K/month revenue before closing (June–October 2025).
Ukrainian — Native

English — Professional
working proficiency
Media Buyer — GSM Shopify Marketing Agency
January 2025 – March 2025 Russian — Fluent
Worked as a media buyer for a Shopify-focused marketing agency.

Responsibilities:

• High Quality Product Research
• Builded Shopify stores for clients from scratch
• Launched paid ad campaigns
• Managed Facebook and TikTok ad campaigns for eCommerce clients​
• Optimized ROAS, CTR, and conversion rates through creative and targeting
testing
• Conducted performance analysis and campaign scaling
Founder — CAPTN Beard Growth Oil (Ukraine)
August 2025 – November 2025

Launched and operated a direct-to-consumer grooming brand with
proprietary beard oil formulation.

Responsibilities:

• Developed product concept, formula, branding, and packaging​
• Managed inventory and fulfillment (non-dropshipping model)​
• Built Shopify store and conversion-optimized product pages​
• Ran paid traffic campaigns and tested marketing angles

Outcome:​
Project closed after 4 months due to rising customer acquisition cost and
insufficient AOV/LTV optimization, providing valuable experience in unit
economics and brand operations.

UX/UI Designer — Promodo
2021 – 2023

Worked as a Middle UX/UI Designer at Promodo, one of the leading digital
marketing agencies in Ukraine.

Responsibilities:

• Designed conversion-focused interfaces for eCommerce websites​
• Conducted UX research, user flow optimization, and prototyping​
• Worked closely with developers and marketing teams to improve product
usability and conversion rates​
• Designed landing pages and digital products.

UX/UI Designer — Riba Free Foundation
2023 – 2024

Worked on a financial startup and ethical business ecosystem project.

Responsibilities:

• Designed UX/UI for digital financial products and web platforms​
• Participated in product discovery and interface architecture​
• Worked on product directories and fintech UX concepts