Катерина

Kateryna Nefedova
Kyiv, Ukraine
Phone: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)

Professional Summary
Product Marketing & Event Manager with 17+ years of experience in the international travel
and tourism industry, including work with tour operators, travel agencies, and global hospitality
brands. Skilled in product marketing, destination promotion, influencer campaigns, press
trips, and large-scale B2B events.

Since 2016, organized over 150 marketing and promotional projects, including FAM trips,
press tours, influencer campaigns, UGC tours, and large-scale events across multiple countries in
Europe, Africa, and Asia.

Highlights (2025):

• Organized 47 FAM trips across 13 countries for 940 travel agents
• Coordinated press trips with ELLE, Bazaar, Vogue, and Ukrainska Pravda
• Executed influencer campaigns in Egypt, Turkey, Cyprus, Zanzibar, and Maldives
• Hosted 33 professional webinars for travel agents
• Managed large-scale events with up to 120 participants

Core Competencies
• Tourism Product Marketing
• Destination Marketing
• Event & FAM Trip Management
• Partnership Development
• Influencer & Media Relations
 • B2B Marketing
• Project Management
• Strategic Partnerships
• Campaign Development
• Travel Product Promotion
• Cross-department Coordination
• Social Media & Content Campaigns

Professional Experience
Join UP! International Tour Operator – Ukraine

Product Marketing Manager | 2022 – Present

• Since 2022, organized over 130 promotional projects and FAM trips for Ukraine and
international markets.
• Coordinated influencer and blogger campaigns, including UGC creator tours and Insta
tours.
• Managed press trips with top-tier international media.
• Hosted webinars, workshops, and large-scale events for travel agents and partners.
• Developed media kits, B2B campaigns, and cross-marketing initiatives with
international hotel brands.
• Coordinated with marketing, PR, SMM, reservations, aviation, and commercial
departments to ensure smooth project execution.

Strategic Destination Consulting Manager | 2016 – 2022

• Provided destination expertise and training for travel agents.
• Organized FAM trips, press tours, and internal marketing initiatives.
• Supported promotion of strategic travel destinations and cross-department projects.
• Coordinated with partners and international hotel brands for successful
implementation of campaigns.

Previous Experience (2008 – 2016)
Worked in TEZ Tour Retail, Pegas Touristik, Turtess Travel, Mandarin Tours Travel
Agency (B2B and B2C). Roles included:

• Travel consulting and tourism sales
• Client relations and product support
• Coordination of promotional and educational events for agents
Key Projects & Achievements
• Organized FAM trips
• Executed press trips with international media
• Managed influencer tours including Alyona Alyona (Egypt, Cyprus) and Yevheniia
Logai (Turkey), elena_mandziuk (Zanzіbar, Egypt)
• UGC Creator Tour – Bulgaria (6 creators)
• Insta Tour – Alamein, Egypt (30 agents), Hurghada , Egypt (40 agents),
• Egypt tourism event – 100 participants
• Brunch events with Grecotel and Cyprus tourism partners
• Webinars for travel agents
• Developed destination cheat-sheets for travel agents

Education
Kyiv National University of Culture and Arts
Bachelor’s Degree in Management (International Tourism Management), 2010
Professional qualification: Manager in Organization Management & International Tourism

Languages
• Ukrainian – Native
• Russian – Native
• English – B1/B2

Professional Skills
• Negotiation & Partnership Management
• Event Planning & Execution
• Product Marketing & Campaign Management
• Project Coordination & Cross-Department Collaboration
• Influencer & Blogger Campaigns
• Social Media Marketing (SMM)
• B2B & B2C Marketing