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Олександр
Media buyer
- Age:
- 30 years
- City of residence:
- Odesa
- Ready to work:
- Remote
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Oleksandr Piharev
User Acquisition Manager | Meta Ads Specialist Odessa, Ukraine | [open contact info ](look above in the "contact info" section) |
[open contact info ](look above in the "contact info" section) LinkedIn | Telegram: @cherezternii9
Professional Summary
Performance-driven User Acquisition professional with over 5 years of experience in digital
marketing and e-commerce. Proven track record in scaling Meta Ads campaigns for Tier-1
markets (USA) with a strong focus on ROAS and long-term profitability. Expert in balancing
LTV/CAC ratios and optimizing marketing funnels through data-driven testing and creative
analysis.
Core Competencies
● Performance Marketing: Expert-level Meta Ads management (testing, scaling,
optimization).
● Market Focus: Extensive experience targeting Tier-1 English-speaking markets
(USA).
● Growth Metrics: Deep understanding and management of CAC, ROI, LTV, and
ROAS targets.
● Analytical Tools: Proficient in Google Sheets, Facebook Ads Manager, and Shopify
Analytics. Familiar with data visualization workflows (Tableau, Amplitude).
● Conversion Optimization: A/B testing, product research, and creative asset
performance tracking.
Professional Experience
GSM Growth Agency | July 2024 – October 2025 Head of Strategic Operations & Special
Projects
● Coordinated strategic marketing initiatives for high-value clients, ensuring alignment
between business goals and campaign performance.
● Identified project growth points and delivery risks, reporting directly to the CEO on
performance metrics.
● Streamlined internal workflows using ClickUp and Confluence to improve campaign
launch efficiency.
GSM Growth Agency | September 2022 – July 2024 Head of Media Buying & Client
Success Manager
● Managed performance marketing teams to achieve consistent ROI and ROAS
targets (>2.2x) for e-commerce projects.
● Developed and executed retention strategies that resulted in a client LTV of up to
80%.
● Analyzed marketing funnels to address bottlenecks and improve overall project
profitability.
GSM Growth Agency | May 2021 – September 2022 Media Buyer Manager
● Led a team of 5 media buyers, overseeing the execution of high-budget advertising
campaigns.
● Optimized operational planning to reduce campaign launch times by 20%.
● Conducted weekly performance reviews to ensure KPI alignment across all managed
accounts.
GSM Growth Agency | May 2020 – May 2021 Media Buyer & E-commerce Marketing
Specialist
● Launched and scaled Facebook Ads campaigns for diverse e-commerce clients,
targeting Tier-1 markets.
● Achievement: Successfully scaled multiple campaigns achieving ROAS > 3x.
● Built and optimized 30+ Shopify stores, focusing on product page conversion and
funnel flow.
● Collaborated on creative testing and product research to find winning acquisition
approaches.
Education
ONAFT (Odessa National University of Technology) | 2018
Languages
● English: Upper-Intermediate (B2+)
● Ukrainian: Native
● Russian: Native
Tools
Meta Ads Manager, TikTok Ads, Shopify, ClickUp, Trello, Google Sheets, Tableau (Learning),
Amplitude (Learning)
User Acquisition Manager | Meta Ads Specialist Odessa, Ukraine | [
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Professional Summary
Performance-driven User Acquisition professional with over 5 years of experience in digital
marketing and e-commerce. Proven track record in scaling Meta Ads campaigns for Tier-1
markets (USA) with a strong focus on ROAS and long-term profitability. Expert in balancing
LTV/CAC ratios and optimizing marketing funnels through data-driven testing and creative
analysis.
Core Competencies
● Performance Marketing: Expert-level Meta Ads management (testing, scaling,
optimization).
● Market Focus: Extensive experience targeting Tier-1 English-speaking markets
(USA).
● Growth Metrics: Deep understanding and management of CAC, ROI, LTV, and
ROAS targets.
● Analytical Tools: Proficient in Google Sheets, Facebook Ads Manager, and Shopify
Analytics. Familiar with data visualization workflows (Tableau, Amplitude).
● Conversion Optimization: A/B testing, product research, and creative asset
performance tracking.
Professional Experience
GSM Growth Agency | July 2024 – October 2025 Head of Strategic Operations & Special
Projects
● Coordinated strategic marketing initiatives for high-value clients, ensuring alignment
between business goals and campaign performance.
● Identified project growth points and delivery risks, reporting directly to the CEO on
performance metrics.
● Streamlined internal workflows using ClickUp and Confluence to improve campaign
launch efficiency.
GSM Growth Agency | September 2022 – July 2024 Head of Media Buying & Client
Success Manager
● Managed performance marketing teams to achieve consistent ROI and ROAS
targets (>2.2x) for e-commerce projects.
● Developed and executed retention strategies that resulted in a client LTV of up to
80%.
● Analyzed marketing funnels to address bottlenecks and improve overall project
profitability.
GSM Growth Agency | May 2021 – September 2022 Media Buyer Manager
● Led a team of 5 media buyers, overseeing the execution of high-budget advertising
campaigns.
● Optimized operational planning to reduce campaign launch times by 20%.
● Conducted weekly performance reviews to ensure KPI alignment across all managed
accounts.
GSM Growth Agency | May 2020 – May 2021 Media Buyer & E-commerce Marketing
Specialist
● Launched and scaled Facebook Ads campaigns for diverse e-commerce clients,
targeting Tier-1 markets.
● Achievement: Successfully scaled multiple campaigns achieving ROAS > 3x.
● Built and optimized 30+ Shopify stores, focusing on product page conversion and
funnel flow.
● Collaborated on creative testing and product research to find winning acquisition
approaches.
Education
ONAFT (Odessa National University of Technology) | 2018
Languages
● English: Upper-Intermediate (B2+)
● Ukrainian: Native
● Russian: Native
Tools
Meta Ads Manager, TikTok Ads, Shopify, ClickUp, Trello, Google Sheets, Tableau (Learning),
Amplitude (Learning)
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The candidate's resume is posted at https://www.work.ua/resumes/17696259/