Вікторія

Victoria Gucinskaia
SEO Specialist | Technical SEO | E■commerce Growth
Odesa, Ukraine | Open to remote opportunities

Professional Summary
SEO Specialist with hands■on experience building and scaling an e■commerce project from scratch
on Wix. Combines deep analytical thinking with practical SEO execution: semantic core development,
technical audits, on■page optimization, and data analysis through GA4 and Search Console.
Background in accounting and financial analytics strengthens precision, data accuracy, and
KPI■driven decision making.

Core SEO Skills
Technical SEO On■Page SEO Keyword Research Semantic Core Development
Competitor Analysis Content Strategy Internal Linking SEO Audits
GA4 Analytics Search Console E■commerce SEO Site Architecture

SEO Tools & Platforms
• Ahrefs — site audits, backlink analysis, competitor research
• Serpstat — keyword clustering and semantic expansion
• Google Analytics 4 — traffic analysis, event tracking, conversion insights
• Google Search Console — indexing monitoring and performance analysis
• Wix CMS — full SEO lifecycle including architecture and technical optimization

Professional Experience
SEO Specialist (Project■based / Self■employed) | 2021 – Present
• Built and managed the SEO architecture of an e■commerce project (Sweetsmok) on Wix from the
ground up
• Developed a complete semantic core and keyword clustering strategy using Ahrefs and Serpstat
• Implemented SEO■optimized category and product structures designed for search intent and
crawl efficiency
• Optimized metadata, internal linking, and page content to improve organic visibility
• Integrated GA4 analytics for tracking traffic quality, user behavior, and conversion signals
• Performed ongoing technical audits and SEO improvements to support sustainable organic
growth

Education
• Master of Business Administration (MBA) — Academy of Economic Studies
• Bachelor’s Degree — World Economy & International Economic Relations

Continuous Professional Development
• Advanced independent study of search engine algorithms and ranking factors
• Practical experience conducting technical SEO audits and optimizing site structure
• Ongoing development of skills in digital analytics and search marketing
Languages
• Ukrainian — Fluent
• Russian — Native
• English — Pre■Intermediate (actively improving)
• Romanian / Moldovan — Conversational