Edvard

EDVARD LAPKAUSKAS

Phone: [open contact info](look above in the "contact info" section) (mob/Viber/WhatsApp)
E-mail: [open contact info](look above in the "contact info" section); [open contact info](look above in the "contact info" section)
Citizenship: Ukraine, Location: Kyiv
Position: Marketing Director / Head of Marketing / Senior Brand Manager

WORK EXPERIENCE
2014 – Present. Burnas Winery LLC (also known as Odesa Classic Wine Factory). FMCG, alcohol
group.
Agricultural holding focused on viticulture and winemaking. Production, distribution, and sales
of wines and wine-based beverages in Ukraine and international markets.
Position: Marketing Director
- Built an effective marketing department from scratch, responsible for the full marketing mix
and strategic projects;
- Managed preparation of analytical reports and forecasts based on market data for strategic
decision-making;
- Implemented a monthly reporting and forecasting system including market indicators, segment
dynamics, competitor activity, SKU-level data by channels;
- Responsible for product strategy in domestic and international markets;
- Managed pricing audits across regions and automated processes via Sky River online platform;
- Led pricing policy and strategy;
- Personally supervised development and launch of 18+ brands and 200+ products;
- Opened e-commerce sales channel;
- Managed advertising, research, rebranding, and PR projects;
- Led department with 3 divisions: analytics, promotion, design & innovation;
- Managed budgets and financial allocation;
- Led strategic projects.
Result: Company remains in Top-5 wine producers; sales share increased from 6% to 12%.
2010–2014 Evpatoria Classic Wine Factory LLC Position: Marketing Director
- Implemented marketing strategies and product launches based on market research;
- Managed full marketing mix;
- Prepared company for participation in 10+ international exhibitions.
Result: Improved international market ranking from #25 to #6.
2007–2010 Alaska Group (FMCG, food, international company) Position: Marketing Director
- Built marketing department from scratch;
- Implemented sales planning;
- Developed marketing strategy and budgets;
- Forecasted sales across regions;
- Led rebranding and corporate identity;
- Optimized product portfolio;
- Managed pricing;
- Conducted market research;
- Developed 5 product categories and 50+ products.
Result: Market leadership in caviar and processed fish; +27% market share growth.
Development Director (since 2010)
- Managed production development projects;
- Designed new production/logistics complex;
- Developed technological processes and product lines;
- Launched new production facilities.
2004–2007 Veres Group (FMCG) Strategic Marketing Brand Manager (2006–2007)
- Led strategic marketing department;
- Developed innovation evaluation methodologies;
- Launched 4 product categories and 30+ SKUs;
- Managed research and brand creation.
Brand Manager (2004–2006)
- Market forecasting;
- Full branding cycle;
- Pricing and analytics;
- Brand positioning and campaigns.
1999–2004 Telefortuna LTD (State Lottery) Deputy General Director (2003–2004)
- Managed operations;
- Built regional network (25 offices).
Marketing Director (2000–2003)
- Managed brand and communications;
- Conducted research and campaigns;
- Developed customer communication systems.
Marketing Specialist / Development Manager (1999–2000)
- Business development and PR.
1997–1999 Budapest JV (Gaming Business) Casino Manager, Deputy Branch Director.
EDUCATION
2002–2004: LINK International Business School – Management
1995–1999: Kyiv Polytechnic Institute – Marketing & Management
1990–1996: Engineering (Hydropneumatic Automation)
1992–1995: Marketing (Honors)
1986–1990: Technical College (Honors)
Additional: AI in Marketing, Strategic Management, Finance, Process Optimization
Hobbies: Yachting, travel, books, sports
Skills: Leadership, team building, result orientation, analytics, стресс resistance
Languages: Ukrainian, English (working level)
Salary expectations: negotiable
References: available upon request