Філіпп

FILIPP MIROSHNICHENKO Email address:
Pro le [open contact info](look above in the "contact info" section)

Communications and Marketing. Market Intelligence and Strategic Insights.
Key Account Management. Solid Experience in Private and Public Sectors.

Experience
Business Development Consultant, Wellness Studio, Dubai Feb 2025 – Jan 2026

• Developed a comprehensive business plan and concept for a premium wellness studio and created detailed customer
pro les and target audience strategies, optimising positioning, marketing, and client acquisition potential.

• Conducted in-depth market research and competitive analysis of the UAE wellness sector, identifying strategic opportunities
for differentiation.

SAP Club Development, SAP (Contractor), Czech Republic Sep 2023 – Jan 2025

• Spearheaded the design and launch of the SAP Club, a membership programme for SAP employees, providing access to
exclusive bene ts and support services.

• Drove the strategic development and promotional campaign, achieving strong employee engagement and widespread
adoption, and coordinated cross-functional collaboration, ensuring the programme aligned with organisational goals and
enhanced employee satisfaction.

Market Intelligence Associate, Berlin Economics, Ukraine Nov 2021 – Jun 2023

• Collected market intelligence and prepared predictive analytics for the development of solar power market in
the energy sector of Ukraine, resulting in successful creation of a functional data framework for strategic planning.

Communications Specialist, Berlin Economics, Ukraine Sep 2020 – Nov 2021

• Designed and executed a successful energy ef ciency initiative public campaign for the Ministry of Energy
of Ukraine, being responsible for social media communication, resulting in country-wide improvement in
energy ef ciency across critical energy sectors.

Junior Marketing Manager, Nestlé Ukraine LLC Oct 2019 – Aug 2020

• Organised and spearheaded effective direct marketing sales campaigns as part of product launch promotion
in coffee and beverages segment and conducted comprehensive market research, identifying emerging trends,
competitive landscape and customer preferences.

Key Account Assistant, BBDO Ukraine Aug 2018 – Oct 2019

• Built and nurtured enduring relationships with key accounts (including PepsiCo, Toyota, and Visa), resulting
in successful creation and implementation of multiple high-yield advertising campaigns and improved sales
management.

Education
Lancaster University, UK 2013 – 2017
BA in Politics
Bellerbys College London, UK 2012 – 2013
Marketing

Languages
• Outstanding written and spoken English, as native.
• Native Ukrainian and Russian.
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