Contact information

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Work experience

Strategy Director

from 09.2024 to now (1 year 6 months)

• Strategic Leadership: Led the development of full-funnel brand, marketing, and communication strategies across diverse industries, with a focus on tech, fintech, and defense.
• Full-Cycle Project Development: Oversaw strategic proposals from research and ideation to creative execution and delivery.
• Team Management: Directed cross-functional teams of strategists, creatives, and analysts; ensured quality, clarity, and business alignment across all outputs.
• Sales & New Business: Played a key role in agency growth through active participation in pitches, strategic framing of offers, and client-facing presentations.
• Product Innovation: Initiated and launched new strategic services and tools, expanding the agency’s offering and strengthening competitive edge.
• Industry Representation: Represented the agency at high-profile events (incl. Forbes conferences), boosting visibility and thought leadership.
• Sector Expertise – Military Tech: Deep strategic experience in the defense tech sector (B2G/B2B), incl. drones, surveillance systems, and dual-use technologies.

Brand Director, Strategy Director

from 09.2023 to 09.2024 (1 year)
TRENDFORMER, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Management of the Company's Brand Portfolio: Oversaw the brands Nudge & Prime, ensuring competitive positioning through strategic planning and market analysis.
• Full Product Development Cycle: Managed the entire process from research and development (R&D) and concept development to market launch.
• Strategic Development: Created and implemented Marketing, Brand, Communication, and Media strategies, aligning them with business goals.
• License Negotiations: Led high-profile negotiations with Disney, Marvel, and Warner Bros to secure advantageous license agreements, enhancing the brand's portfolio and market appeal.
• B2B and B2C Brand Development: Developed and executed brands for both parent and subsidiary companies maximize reach and engagement.
• Global Brand Distribution: Supported the distribution of company’s brands across more than 50 markets, including Europe (EU), North America (NA), and Asia-Pacific (APAC).

Brands: Hey Clay (Ліпака), Pixio, VoxArt, InOuts, FELTIS

Achievements: Built a monthly audience reach of 250+ million people in EU and US. Received Toy of The Year (2024), 5xShortlists (Spielwarenmesse 2024).

Head of Strategy

from 03.2019 to 09.2023 (4 years 7 months)
TBWA Ukraine, Київ (Маркетинг, реклама, PR)

• Strategy Development and Implementation: Directed the full cycle of strategy development and execution, ensuring alignment with company goals and market trends.
• Team Management and Development: Led and nurtured the strategy team, promoting a culture of continuous learning and innovation.
• Department Coordination: Coordinated efforts between media, creative, and design departments to deliver unified and impactful campaigns.
• Global Trend-Watching: Actively participated in the Backs/ash team, identifying and analyzing global trends to inform strategic decisions.
• Negotiations, Presentations, and Pitches: Managed all high-stakes negotiations, created compelling presentations, and delivered persuasive pitches to secure key partnerships and business opportunities.


Clients: McDonald's, Nissan, Peugeot, Philipps, Nestle, Morshynska, UNICEF.
Achievements: Effie Awards (1xGold, 2xSilver, 1xBronze, 4xShortlist).

Brand Strategist

from 07.2018 to 12.2019 (1 year 6 months)
banda agency, Київ (Маркетинг, реклама, PR)

• Brand Strategy Development: Collaborated with CFT to create and execute comprehensive brand strategies.
• Market Research Supervision: Managed market research projects, including focus groups, surveys, and interviews, from inception to completion.
• Market and Product Evaluation: Conducted research and assessments to identify potential new markets and product opportunities.
• Insight Reporting: Compiled reports and presentations to communicate insights and recommendations to stakeholders.


Clients: Borjomi, PariMatch, LetyShops, KABANOSY.

Creative Digital Strategist

from 03.2017 to 03.2018 (1 year)
Grape Ukraine, Киев (Маркетинг, реклама, PR)

– Full cycle of Creative Strategy development
______________________________________

Clients: Hennesey, Mars, BASF, Red Bull, OLX, UNICEF, ENSO.

Achivements: Winner of Cannes Young Lions Ukrainian selection (2017).

Digital and Media Strategist

from 04.2014 to 12.2014 (9 months)
Dentsu Aegis Network Ukraine, Київ (Маркетинг, реклама, PR)

– Full cycle of Digital & Creative Strategy development
______________________________________

Clients: Nestle, Mars, LOREAL, DANONE, BDF.

Achivements: Effie Awards, Golden Hammer (EU).

Education

London Business School

M-MBA in Marketing, London
Higher, from 2022 to 2022 (less than 1 year)

London Business School

M-MBA in Brand Management, London
Higher, from 2022 to 2022 (less than 1 year)

Вищий навчальний заклад "Університет економіки та права "КРОК"

Маркетинг, Планування і реалізація Маркетингових стратегій, Київ
Higher, from 2013 to 2014 (1 year)

Київський національний економічний університет імені Вадима Гетьмана

Кредитно-економічний, Магістр з Менеджменту Інвестиційних проєктів, Київ
Higher, from 2006 to 2013 (7 years)

Additional education and certificates

Cambridge English : Preliminary Test (PET).

1998-2005

iKRA (Ukraine) - Digital Strategy

2014

Knowledge and skills

• Графические редакторы
• Google Analytics
• Умение анализировать
• SMM
• Facebook
• Google
• YouTube
• Видеомонтаж
• Galileo
• Markdata
• CCS
• Gemius

Language proficiencies

• French — beginner
• Ukrainian — fluent
• English — advanced

References

Рекомендації по запиту.

Рекомендації по запиту.

Additional information

Versatile strategic leader with 14+ years of experience across Marketing, Branding, and Product Strategy in over 50 markets (EMEA, APAC, LATAM). ex-Member of Global Trend-watching team Backs/ash. Proven track record in leading cross-functional teams, driving growth through insight-driven brand strategies, and executing full-cycle development of B2C and B2B solutions. Extensive expertise in military tech, fintech, and beauty/wellness industries. Actively involved in public representation of the agency at high-profile conferences, including Forbes Summits. Unrestricted by international travel.