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Iryna
Product manager
- Considering positions:
- Product manager, Marketing manager, Marketing director, Head of Marketing, Growth marketing manager
- Age:
- 25 years
- City of residence:
- Lviv
- Ready to work:
- Remote
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You can get this candidate's contact information from https://www.work.ua/resumes/17780007/
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Iryna Yaremko
📧 [open contact info ](look above in the "contact info" section)
📱 [open contact info ](look above in the "contact info" section)
🔗 LinkedIn
🇪🇸 Barcelona, Spain / Remote
Profile
Performance-driven Marketing Manager with experience across B2B AI SaaS, B2B2C eCommerce and logistics.
Known for building growth engines under lean budgets, running multi-channel acquisition programs, and improving
conversion across funnels. Strong execution ownership with the ability to collaborate cross-functionally.
Core strengths
Growth & Acquisition • Performance Marketing • CRM & Automation • Funnel Optimisation • B2B Marketing •
B2B2C Marketing • Product-Led Marketing • Paid Media • Lifecycle Marketing • Campaign Analytics •
Cross-functional Collaboration
Tools & Tech
HubSpot • Meta Ads Manager • Google Analytics • Instantly • LinkedIn Sales Navigator • Canva • Figma • Webflow
• Notion • Zapier/Make • Google Workspace
Experience & Key achievements
Pebbles Ai | Marketing Manager & Community Manager
London & Lviv | October 2024 – Present | Hybrid
Pebbles AI is a GTMOS™ neurosymbolic AI platform for B2B revenue teams. I joined early and built the marketing
and growth foundation during pre-launch and launch periods.
Strategic Ownership
● Built the entire growth engine from zero: ICPs, messaging, segmentation, channel strategy, funnel
structure, CRM automation, and reporting
● Designed multi-channel GTM motion supporting both PLG and SLG, combining paid media, outbound,
inbound, lifecycle, and community activation
Growth Traction
● Scaled inbound acquisition (x20 interested leads/month), with no full-time marketing budget
● Delivered a predictable activation funnel with up to 150+ MQLs/month, up to 25+ trials/month, and up to 10
paying customers/month during soft launch
● Optimised lifecycle flows and onboarding to ~40% MQL > Trial conversion, improving founder-led and
sales-led motions
Performance & Outbound
● Launched Meta campaigns, achieving 1K+ clicks with CPC $0.22-$0.27 and LPV <$1
● Designed outbound motion generating 67% open rate on cold outreach through messaging optimisation,
audience precision and technical deliverability management
Cross-Functional Execution
● Embedded into CEO + Product + Engineering + Sales loops to align marketing with roadmap, category
narrative and user adoption goals
● Contributed key traction, funnel and CAC/MRR insights used in investor updates and fundraising materials
Meest International — Marketing Manager
Lviv | 2023 – 2024 | On-site
● Launched marketing campaigns for major international brands, including iHerb, Sinsay, Modivo, Notino,
Answear, Temu, MakeUp, Cosibella, Sportano, LPP, Next and more
● Supported Sinsay mobile app launch in Ukraine, managing promotional messaging and assets
● Coordinated from high to low-budget offline events with partners and at exhibitions
● Executed multichannel campaigns across email, social and partnership marketing
● Worked cross-functionally with commercial, logistics and product teams
Innovecs — Communication Manager
Lviv | 2022 – 2023 | On-site
● Supported internal and external brand communication, content workflows and cross-department
coordination
● Managed communication materials across campaigns, teams and leadership
Education
Bachelor of Arts in Foreign Languages and Literatures
National University of Ostroh Academy, Ukraine (2017 – 2021)
Languages
Ukrainian — Native
English — Advanced (C2)
Polish — Intermediate
📧 [
📱 [
🇪🇸 Barcelona, Spain / Remote
Profile
Performance-driven Marketing Manager with experience across B2B AI SaaS, B2B2C eCommerce and logistics.
Known for building growth engines under lean budgets, running multi-channel acquisition programs, and improving
conversion across funnels. Strong execution ownership with the ability to collaborate cross-functionally.
Core strengths
Growth & Acquisition • Performance Marketing • CRM & Automation • Funnel Optimisation • B2B Marketing •
B2B2C Marketing • Product-Led Marketing • Paid Media • Lifecycle Marketing • Campaign Analytics •
Cross-functional Collaboration
Tools & Tech
HubSpot • Meta Ads Manager • Google Analytics • Instantly • LinkedIn Sales Navigator • Canva • Figma • Webflow
• Notion • Zapier/Make • Google Workspace
Experience & Key achievements
Pebbles Ai | Marketing Manager & Community Manager
London & Lviv | October 2024 – Present | Hybrid
Pebbles AI is a GTMOS™ neurosymbolic AI platform for B2B revenue teams. I joined early and built the marketing
and growth foundation during pre-launch and launch periods.
Strategic Ownership
● Built the entire growth engine from zero: ICPs, messaging, segmentation, channel strategy, funnel
structure, CRM automation, and reporting
● Designed multi-channel GTM motion supporting both PLG and SLG, combining paid media, outbound,
inbound, lifecycle, and community activation
Growth Traction
● Scaled inbound acquisition (x20 interested leads/month), with no full-time marketing budget
● Delivered a predictable activation funnel with up to 150+ MQLs/month, up to 25+ trials/month, and up to 10
paying customers/month during soft launch
● Optimised lifecycle flows and onboarding to ~40% MQL > Trial conversion, improving founder-led and
sales-led motions
Performance & Outbound
● Launched Meta campaigns, achieving 1K+ clicks with CPC $0.22-$0.27 and LPV <$1
● Designed outbound motion generating 67% open rate on cold outreach through messaging optimisation,
audience precision and technical deliverability management
Cross-Functional Execution
● Embedded into CEO + Product + Engineering + Sales loops to align marketing with roadmap, category
narrative and user adoption goals
● Contributed key traction, funnel and CAC/MRR insights used in investor updates and fundraising materials
Meest International — Marketing Manager
Lviv | 2023 – 2024 | On-site
● Launched marketing campaigns for major international brands, including iHerb, Sinsay, Modivo, Notino,
Answear, Temu, MakeUp, Cosibella, Sportano, LPP, Next and more
● Supported Sinsay mobile app launch in Ukraine, managing promotional messaging and assets
● Coordinated from high to low-budget offline events with partners and at exhibitions
● Executed multichannel campaigns across email, social and partnership marketing
● Worked cross-functionally with commercial, logistics and product teams
Innovecs — Communication Manager
Lviv | 2022 – 2023 | On-site
● Supported internal and external brand communication, content workflows and cross-department
coordination
● Managed communication materials across campaigns, teams and leadership
Education
Bachelor of Arts in Foreign Languages and Literatures
National University of Ostroh Academy, Ukraine (2017 – 2021)
Languages
Ukrainian — Native
English — Advanced (C2)
Polish — Intermediate
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The candidate's resume is posted at https://www.work.ua/resumes/17780007/