Богдан

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Bohdan Bulik
01 PROFILE Hi! I’m Bohdan, a digital marketing specialist with work experience in Meta
Ads, GoogleAds and tools like Google Analytics, Keitaro, Ahrefs,
AdsPower, and Excel. I conducted market and competitor research,
contributed to campaigns as part of a team managing over $500K monthly
spend, running campaigns, A/B tests and collaborating on ad creatives.
Motivated and quick to learn, I worked independently and in teams, fluent
in English, ready to contribute to innovative marketing projects.

02 EMPLOYMENT HISTORY (1.6 years in total)

02/2024 — 11/2024
(10 month)
Market Researcher (Contractor)

Conducted market and competitor research on fillable forms across the U.S., Canada, and Australia, identifying
trends and user needs.
Sourced and benchmarked relevant forms from multiple public and commercial sources.
Collected, organized and analyzed findings in structured spreadsheets to extract actionable insights.

11/2024 — 07/2025 Media Buyer (Mainstream Dating, Web2Web, Tier-1)
(9 month)

Planned, launched, and managed advertising campaigns on Meta Ads, driving targeted user
acquisition.
Analyzed campaign performance data and made informed optimization decisions to maximize
ROI. Increased acquisition efficiency by designing and executing data-driven A/B tests and
hypothesis experiments.
Collaborated with the creative team to develop and refine concepts for high-performing ad
creatives.
Worked as part of a marketing team managing over $500K in monthly advertising spend. My
own budget for the purchase was $150000+.
Effectiveness: the average ROAS for the entire period of work was 1.4.
Successfully ran campaigns with a daily spend of $5 000-$10 000 while maintaining stable
KPIs.

03 EDUCATION

University of Žilina & Malta College of Arts, Science and Technology
Pursuing a Bachelor's degree in E-Business and Management
04 SKILLS
Hard Skills

Keitaro - full proficiency in the functionality required for making data-driven decisions.

Meta Ads – campaign planning, launch and management, analyzing key metrics, optimizing.
Google Analytics – tracking setup, user behavior analysis, and report interpretation.
SPY tools
A/B Testing – designing, executing, and analyzing experiments to improve campaign performance.
Excel / Google Sheets: advanced formulas and data manipulation, pivot tables and charts, building

automated reports and dashboards, working with large datasets, and using advanced Google Sheets

functions for reporting and analysis.

Understanding of main product and marketing metrics.
Math & Logic – Strong analytical thinking and numerical reasoning, supporting data-driven decisions.
Web Analytics & conversion optimization (Meta Pixel, Tableau) — funnel drop-off analysis, drop-off

analysis, strategic event tracking setup and flow optimization based on user behavior data.

Google Ads – full-cycle campaign management, advanced conversion tracking via GTM/GA4, and

data-driven funnel optimization

PWA apps

Soft Skills:

Effective Time Management, Results-Driven, Clear Communication, Skills Adaptability, Fast
Learner, Attention to Detail, Ability to Multitask.

05 LANGUAGES Ukrainian (Native speaker) Slovak (Intermediate)
English (Upper-Intermediate) Russian (Intermediate)