Олена

OLENA AFANASIEVA 📍 Kyiv, Ukraine (Remote)
📧 [open contact info](look above in the "contact info" section)
CONTENT & GAME MANAGER 📱 [open contact info](look above in the "contact info" section)
TG: @EA_brand

Senior Content and Game Manager with 5+ years of experience in
EXPERTISE & iGaming. Expert in managing large-scale casino operations across
STACK 12+ international locales and optimizing lobbies with 15+ categories.
Proven track record with Softswiss, GBL, and proprietary platforms.
Gaming Platforms: Specialist in data-driven game positioning, technical SEO, and
Softswiss, GBL, Proprietary frontend styling (React/JSX) to drive player engagement and GGR.
Engines. Advanced setup of
DSL bonuses, loyalty tiers,
PROFESSIONAL EXPERIENCE
and tournaments.
CMS & Content: Senior Content / Game Manager
WordPress, Agility, NDA (International Market) sept. 2025 - present
Horizon, Custom Enterprise
Solutions. Full-cycle Advanced Softswiss Operations: Full-cycle management of
website fulfillment across casino operations on Softswiss: technical setup of complex DSL
12+ locales. bonuses, loyalty tiers, and automated tournaments.
CMS & Content Lifecycle: Leading website fulfillment across 12
SEO & Analytics: Ahrefs,
locales. Responsible for accurate placement of SEO-texts, bonus
SEMrush, Google Search
images, and promotional banners via CMS.
Console, Keyword Planner.
Strategic Planning: Executing the content plan with precision;
Data-driven text
timely updates for tournaments, seasonal promotions, and new
optimization.
game releases.
Design & Media: Figma, Provider Relations & Yield: Integrating new providers and
Adobe Photoshop, negotiating improved terms/discounts. Strategic game
Premiere Pro. Production positioning within 15 categories based on BI metrics.
of brand-aligned visual Technical UI Implementation: Developing interactive
assets and promotional promotional modals and localized landing pages using React/JSX
banners. components.
Campaign Execution: Curating game portfolios for tournaments
Code & UI: React (JSX)
to maximize turnover and GGR.
basics, HTML5/CSS, CSS-
in-JS. Developing
interactive promotional Devoted Casino Manager
modals and landing pages. NDA (International Market) 2023 – 2024
Game Management:
Platform Configuration: Executed the technical setup of
Strategic positioning (15+
complex DSL bonuses, tiered loyalty programs, and automated
categories), GGR tracking,
tournaments on Softswiss and GBL platforms.
and provider yield
Brand Launch: Directed the end-to-end technical and content
negotiations.
infrastructure for new casino brands from scratch, including
Product Operations: backend configuration, CMS architecture, and multi-channel
Managing 15+ core genres notification systems.
through 12+ locales. Team Leadership: Managed a cross-functional team of content
PM & Collaboration: Jira, managers, establishing high-velocity workflows to ensure 100%
Confluence, Notion, alignment with brand guidelines and rigorous QA standards.
ClickUp, Trello, Slack, MS Quality Assurance: Developed a systematic framework for
Teams. Leading cross- regular audits to identify and resolve site issues, such as broken
functional teams. links, missing visual assets, and UI/UX formatting errors.
SOFT SKILLS Content & Game Manager
BlueChip (Kyiv, Warsaw) 2021 – 2023
Strategic Negotiation:
Managing provider relations Game Lifecycle Management: Orchestrated provider and
and cross-functional aggregator relations to source, process, and integrate high-
alignments to secure optimal quality content; verified game functionality and compliance.
terms. Product Performance & Ranking: Conducted deep-dive analysis
of game performance to determine optimal categorization,
Cross-Team Synergy: ranking, and site placement, enhancing overall UX and
Bridging the gap between engagement.
design, frontend, and Content Production Leadership: Led a cross-functional team of
marketing for seamless designers and copywriters to produce brand-aligned visual and
project delivery. textual assets, ensuring strict adherence to deadlines.
High Adaptability: Thriving Market Intelligence: Performed comprehensive competitor
in fast-paced iGaming analysis and monitored iGaming trends to refine game
environments, managing management strategies and promotional activities.
platform migrations and Marketing Operations: Leveraged analytical data to optimize
brand launches. content placement, driving higher conversion rates and
improving player retention.
Multi-tasking: Handling
high-volume workflows
across 12+ locales while Copywriter
2021
maintaining rigorous QA Newage (Kyiv)
standards.
Fintech & Banking Content: Developed high-conversion content
Results-Oriented: Focused for Fintech, Insurance, and Banking sectors (landing pages,
on driving player product descriptions, blog articles).
engagement and operational Cross-functional Collaboration: Partnered with Web Design and
efficiency through proactive Frontend teams to ensure seamless content integration and
problem-solving. optimal UI/UX.
CMS Management: Managed content lifecycle via enterprise
CMS, ensuring accurate placement and alignment with SEO
EDUCATION & requirements.
QA & Optimization: Conducted quality assurance for published
COURSES
content, focusing on mobile adaptability, loading speed, and
clickability.
Higher Education: Marketing
Specialist (KIK) | Teacher of
English & Translator (SPI).
Certifications: Marketing Team Lead
Google Digital Marketing & 2021
Milkiland (Kyiv)
E-commerce (2023)
Manual QA (2022)
Web Design & SMM Digital Strategy Manager
(2021) Seliot (Moscow, Remote) 2019 – 2021

LANGUAGES Chief Marketing Officer
Sumy Meat Company 2011 – 2016
English: C1 (Advanced /
Professional)
Ukrainian / Russian: Native Chief Operations Manager
Polish: A2 (Basic) CMB Promotion (Kyiv) 2009 – 2011