Софія

Language Skills Sofiia Horlach
• English - B2 Mobile phone: [open contact info](look above in the "contact info" section) | Email address: [open contact info](look above in the "contact info" section) |
• Ukrainian - Native Home address: (Ukraine)

Skills
About myself
• Keyword Research
Hello!
• Digital Advertising
• Target Audience I'm Sonia, a performance-oriented professional transitioning from Lead
Generation Management to Media Buying.
• Advertising Campaigns
• Pay Per Click Advertising I have experience working as a Lead Generation Manager for two
• Campaign Management marketing agencies, where I studied exactly what makes a prospect click.
I’m now bridging the gap between manual outreach and paid performance
• Google Ads
marketing.
• Return On Investment
• Online Advertising During the past six months, I have been studying the technical aspects of
media buying and ad creative production through specialized coursework.
• Marketing
I’m now looking to develop my skills and find a job opportunity where I can
• Digital Marketing combine my agency experience with my new technical knowledge to build,
• Search Engine Marketing test, and scale winning campaigns.

Work experience

Lead Generation Manager 03/07/2025 - Current
Clean Traffic Agency | Ukraine
• Worked within a 5-person core team (Team Lead, Account Manager,
and 2 Lead Gen Specialists) and collaborated closely with Media
Buyers and the Founder to align outreach strategies with performance
goals.
• Managed direct communication with clients, providing strategic
reporting on funnel optimization and lead quality.
• Responsible for multi-channel lead generation, audience
segmentation, and direct-response copywriting to bridge the gap
between manual outreach and paid scaling.
• CRM Management
• Data Analysis & Reporting

Lead Generation Manager 07/08/2025 - Current
Sparegos Traffic Agency | Poland
• Operated within a 6-person team, including a Founder, Account
Manager, CRM Manager, and 2 Lead Gen Specialists.
• Managed end-to-end client communication, from initial outreach to
hand-off for sales calls.
• Responsible for multi-channel lead generation, audience
segmentation, and funnel optimization, with a focus on
direct-response copywriting to drive high-quality prospect
engagement.

Education & Training

Bachelor's degree 01/09/2023 - Current
National Aerospace University -'Kharkiv Aviation Institute' | Kharkiv, Ukraine
Field(s) of study:Computer Science

Computer Science. Erasmus+
International Credit Mobility for 1 01/09/2024 - 28/02/2025
semester
University of Trento, Trento— International credit mobility | Trento, Italy

Google Ads For Beginners
Coursera

https://coursera.org/share/4ce138dfbc6c0494e289eca59b97fa62

Digital Marketing Manager
., Google Learning

https://osvita.diia.gov.ua/uploads/certificate/20260328/LPGfoJ0o4o5GVxa8xO18xY0L
4714497

Creative Works

Creative Ad Production Portfolio 05/11/2025 - Current
https://www.pinterest.com/ne_magaleg/my-creo-portfolio/