Марія

MARIIA KURENKOVA
📧 [open contact info](look above in the "contact info" section) | 📞 [open contact info](look above in the "contact info" section) | 🌐 LinkedIn
📍 Melrose Park, NSW, 2114, Australia | Permanent Resident

Overview
Strategic and performance-driven marketing leader with a proven record in building scalable marketing systems, orchestrating cross-channel growth, and leading high-performing teams across fintech, SaaS, B2C and B2B sectors. Expert in go-to-market strategy, demand generation, and brand positioning. Recognized for transforming marketing functions into revenue engines through data-driven decision-making, ABM execution, and integrated digital ecosystems.

Professional Experience
Head of marketing | Dripify | Dec 2025 – Present
B2B SaaS platform for LinkedIn outreach automation and sales engagement (https://dripify.com).
Responsibilities:
• Own global marketing strategy and execution across the full funnel: positioning, GTM, demand generation, lifecycle marketing, and retention initiatives.
• Drive pipeline growth through an integrated channel mix: SEO/content, LinkedIn (organic + paid), paid search, partnerships, community, and event/webinar programs.
• Build and scale a performance marketing system with clear KPI ownership (MQL/SQL, pipeline, CAC/LTV, activation, retention), ensuring ROI accountability across channels.
• Lead go-to-market planning for product releases: messaging, ICP segmentation, packaging/value proposition, sales enablement assets, and launch orchestration.
• Strengthen brand narrative and differentiation in a competitive sales-tech market, ensuring consistent communication across website, product pages, email, social, and partner channels.
• Develop marketing operations and analytics infrastructure (attribution, dashboards, reporting cadence), ensuring data-driven decision-making across the team.
• Manage and mentor a cross-functional marketing team and external contractors/agencies (content, SEO, design, paid, PR/communications) to deliver scalable growth outcomes.

Head of marketing | Corefy | Jul 2024 – Dec 2025
Payment orchestration platform (https://corefy.com).
Key Achievements & Responsibilities:
• Leading global marketing strategy across B2B segments (Fintech, iGaming, E-commerce, PSPs).
• Built a cross-functional marketing department (content, SEO, PR, paid, product marketing) focused on SQL generation and ROI accountability.
• Developed and executed ABM & event marketing strategies, driving +60% conversion rates at major fintech events (SiGMA, ICE London, Money20/20).
• Reduced customer acquisition cost by 30% through integrated paid and organic campaigns.
• Drove product marketing initiatives for Corefy V2, ensuring competitive differentiation and market penetration.
• Implemented data-driven SEO, PR, and content frameworks, increasing organic traffic by 15% and brand visibility across target regions.
• Partnered with Sales and Product to build an end-to-end lead attribution system integrated with HubSpot and GA4.

Fractional CMO | PayAtlas (a Corefy Venture) | Jan 2025 – Dec 2025
Global marketplace connecting fintech companies with payment providers and banking partners (https://payatlas.com).
Impact & Initiatives:
• Defined brand architecture, ICP segmentation, and go-to-market strategy for launch.
• Built a multi-tier content and SEO ecosystem that positioned PayAtlas among top fintech directories in EMEA.
• Implemented partnership & co-marketing strategy with 50+ payment institutions, accelerating platform growth.
• Established marketing operations and analytics system, linking visibility metrics with SQL attribution.

B2B Marketing Manager | Gigacomm | Mar 2023 – Mar 2024
A leading Australian provider of ultra-fast, non-NBN internet services, GigaComm specializes in high-speed, reliable networking solutions for both businesses and individuals (https://www.gigacomm.net.au).
• Led B2B growth marketing strategy for Australia’s fastest non-NBN internet provider.
• Delivered a +20% increase in B2B client base via localized demand-generation campaigns.
• Created sales enablement ecosystem (case studies, decks, nurture sequences), boosting revenue by 15%.
• Strengthened brand positioning and partner visibility in Sydney and Melbourne markets.

Product Marketing Lead | BAKOTECH | Dec 2019 – Jan 2023
A leading IT distribution company that delivers advanced hardware and software cybersecurity solutions to businesses across various industries (https://bakotech.com/en-ua/).
• Developed and launched 5 major cybersecurity product lines, increasing company revenue by 50%.
• Built and led a team of 7 marketing professionals, overseeing product GTM, demand generation, and sales enablement.
• Designed and executed multi-vendor co-marketing programs (F5, Keysight, Cloudflare, Riverbed).
• Delivered +60% growth in leads from international industry events and webinars.
• Improved CRM & lead lifecycle management, increasing conversion by 25%.

Marketing Lead | UAmade | Oct 2018 – Oct 2019
A prominent Ukrainian company that specializes in the retail of high-quality Ukrainian brands' clothing and accessories (https://uamade.ua/en/).
Responsibilities & Achievements:
• Developed and executed a comprehensive marketing strategy that aligned with the company’s goals to enhance brand visibility and drive sales across all channels.
• Oversaw the brand's messaging across multiple platforms to ensure consistency in voice and outreach effectiveness.
• Utilized digital marketing tools including SEO, PPC, email marketing, and social media to boost online presence and drive e-commerce traffic.
• Orchestrated partnerships with influencers and other brands to co-create content and cross-promotional campaigns, expanding reach and leveraging new audience segments.
• Introduced a loyalty program that increased repeat customer rates by 25% within the first year of implementation.
• Successfully led the marketing campaigns for the launch of three major stores, which cumulatively exceeded sales targets by 35% within the first six months.

Marketing Manager| BUKOVEL | Jun 2017 – Oct 2018
Popular ski resort located in the Carpathian Mountains in western Ukraine (https://bukovel.com/en).
Responsibilities & Achievements:
• Developed and implemented comprehensive marketing strategies to increase visitor numbers and attract sponsors, managing a marketing budget of over $1M.
• Organized and coordinated major concert events at VODA club and BUKA club featuring prominent artists, enhancing the resort’s reputation as a premier entertainment destination.
• Led the promotional activities for a high-profile boxing event featuring Oleksandr Usyk, including sponsor coordination and media relations, significantly boosting the event’s visibility and success.
• Enhanced event attendance by 25% through effective use of social media, SEO, and email marketing.
• Led marketing initiatives to elevate the resort’s profile, increasing annual visitor rates through targeted marketing strategies and partnership development.
• Administered the marketing budget and digital platforms, ensuring all activities aligned with the resort’s strategic objectives and delivered substantial ROI.

Technical skills
Email Campaign: Mailchimp, MailerLite, Sender, SendPulse, Stripo, eSputnik
Design and UX: Canva, Figma, Weblium, Linktree, Wix, Indesign
Project management: Jira, Notion, Miro, Asana, Trello, Google Calendar
SEO and Analytics: Ahrefs, Screaming Frog, SimilarWeb, SEMRush, GA4, GSC
Digital Advertising: Google Ads, Meta Ads Manager, LinkedIn Ads
CRM Platforms: MS Dynamics, Salesforce, HubSpot, Creatio
Ads: Google Ads, LinkedIn Ads, Meta Business Suite
AI and Automatization: n8n, ChatGPT

Key skills
• Strategic Marketing & Growth: Expertise in B2B, fintech, and SaaS marketing strategies.
• Demand Generation & ABM: Experience in launching high-converting account-based marketing (ABM) and lead nurturing campaigns.
• Digital & Performance Marketing: Strong background in PPC, SEO, paid media, and analytics-driven decision-making.
• Leadership & Team Management: Skilled in building and leading high-performing marketing teams.
• Brand Positioning & Storytelling: Ability to craft compelling narratives and messaging strategies.
• Partnership & Event Marketing: Expertise in industry events, sponsorships, and networking strategies to enhance brand visibility.
Qualifications
Certificate IV in English for Academic Purposes | TAFE Meadowbank NSW | 2022
Master of Business Administration (MBA) | Lviv Polytechnic National University, Ukraine | 2018 – 2021
Bachelor of International Economics | Lviv Polytechnic National University, Ukraine | 2015 – 2018

Other Related Qualifications
Summer School of Total Marketing | Kyiv-Mohyla Business School (kmbs) | 2025
Mentorship & Global Community Ambassador | Projector Institute | since 2025
Certified Marketing Director | SKVOT | 2025
Certified B2B Marketing Manager | LABA | 2021
Certified Marketing Director | LABA | 2021
Accredited Sales Professional | F5, Cloudflare, Keysight Technologies, Riverbed Technologies| 2021
Certified Google Ads Specialist | AdWords | 2018

Referees
Available on request.