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Yaroslava Buksha
Senior Graphic Designer | Marketing & Acquisition | AI Workflows
Kharkiv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn | Behance
Professional Summary
Senior Graphic Designer with 16+ years of experience in digital design and marketing communication, specializing in high-performing creatives for acquisition, marketing campaigns, and product communication. Strong focus on conversion-oriented design, visual hierarchy, and clarity of message, creating visuals that support business goals and user engagement. Experienced in fast-paced environments with iterative testing, multiple stakeholders, and performance-driven workflows. Actively using AI tools to accelerate ideation, generate variations, and optimize production processes. Experienced in print production and prepress, preparing materials for exhibitions, POS, and marketing campaigns with full technical accuracy. Comfortable collaborating with marketing, sales, product, and growth teams, aligning design decisions with KPIs and business impact.
Key Skills
• Marketing & Acquisition Design: campaign creatives, banners, social media, email, landing visuals; conversion-focused design (CTR/CR, A/B testing, data-driven iterations).
• Sales & Content Design: presentations, one-pagers, marketing decks, LinkedIn/Telegram/Instagram visuals, content systems, visual storytelling.
• Print & Production: prepress, POS materials, exhibition graphics, print vendor collaboration.
• Design Systems & Visual Communication: scalable templates, components, hierarchy, typography, readability, structured layouts.
• Digital Design Tools: Photoshop (expert), Illustrator (expert), Figma, Bridge.
• Workflow & Collaboration: Jira, Trello, Miro, Confluence, Slack, Canva, PowerPoint, Google Slides; cross-functional teamwork with marketing, product, sales, UA, and analytics teams.
• AI-assisted workflows: OpenArt, Krea, Leonardo AI, Photoshop AI, ChatGPT, Grok – ideation, concept generation, rapid iteration.
• Soft skills: ownership, initiative, adaptability, attention to detail, time management.
Work experience
Senior Graphic Designer | G5 Entertainment, Sweden | Jan 2019 – May 2025
Achievements:
• Developed over 1,000 marketing creatives, presentations, and campaign assets for AppStore, GGP, and social networks, which were used in advertising campaigns and increased CTR by 35%.
• Contributed to scalable visual systems for international mobile products.
• Created a visual style for the company's new logo and developed a brand book, which was successfully approved by management and became part of the corporate style.
• Implemented AI tools to optimize workflows and accelerate iteration cycles.
• Conducted in-depth marketing research on competitors' creatives, which helped to correctly interpret analytics and improve the company's marketing graphics, as well as increase the organic conversion of subsequent creatives by 10-15%.
• Developed templates and guidelines, reducing banner production time by 40%.
• Collaborated with marketing, UA, analytics, and product teams to align creatives with KPIs.
• Received positive feedback from the team for attention to detail and ability to find visual solutions for different target metrics.
Responsibilities:
• Creating marketing creatives for campaigns, social media, email, and product pages (banners, presentations, mailings, sliders, icons, promotional graphics for the website, covers, stories).
• Designing visuals for App Store/Google Play and acquisition funnels.
• Developing presentation materials and marketing assets.
• Participating in A/B testing and performance optimization cycles.
• Teamwork with producers, analysts, marketers, localisers, testers, and developers: participation in briefings, iterations, and playtests.
• Adapting visuals across formats, platforms, and regions.
Senior Graphic Designer | Zotti, Kharkiv, Ukraine | April 2018 – December 2019
Achievements:
• Improved marketing performance by identifying user behavior insights and optimizing visual communication.
• Developed print and exhibition materials, ensuring consistency and quality across channels.
• Optimised work processes in the design department.
Responsibilities:
• Designing marketing materials for e-commerce, exhibitions, and campaigns.
• Preparing files for print (prepress, color control, technical specifications).
• Collaborating with printing houses and external contractors.
• Creating POS materials and product visuals.
Lead of Graphic Designers | IT Solutions, Israel | March 2016 – March 2018
Achievements:
• Built and led a team of 3 designers from scratch.
• Developed 500+ performance marketing creatives (CTR +17%).
• Established design processes, review systems, and workflow standards.
• Created company brand identity and brand book.
• Optimised work processes in the design department.
Responsibilities:
• Hiring, onboarding, mentoring, and performance review of designers.
• Setting creative direction and approving final deliverables.
• Managing deadlines and workload distribution.
• Aligning design with marketing strategy and business objectives.
Education
• Hillel, Figma Pro + AI (2025).
• ArtCraft, Digital Drawing (2024).
• Spalah IT School, Web design (2017).
• Kharkiv State Academy of Design and Arts, Graphics (2007–2011, Bachelor).
• Donetsk Art College, Design (2002–2006, Diploma with Honors).
Languages
• Ukrainian, Russian – Native.
• English – А2 (studying, goal: Advanced).

About me
I focus on creating clear, high-impact visual solutions that support marketing and business goals. I enjoy working in fast-paced environments, experimenting with new tools (including AI), and continuously improving design through iteration and feedback.