Даря

DARIA RAKITSKA
H E A D OF P R & C OMMU N I C A T I ON S / [open contact info](look above in the "contact info" section) | Ukraine | EU | UK
S P ON S OR S H I P [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY
Global B2C PR and communications leader with 11+ years of experience across iGaming, crypto,
fintech, sports and entertainment. Proven track record in building trust-driven brand narratives,
managing multi-market PR strategies, and delivering measurable earned media impact in highly
regulated environments. Strong expertise in proactive and reactive communications, thought
leadership, non-standard PR activations, and agency management across international markets.
Experienced in aligning PR with marketing, sponsorship, product and influencer teams to drive unified
global messaging.

PROFESSIONAL EXPERIENCE
Sports Marketing & PR Lead | 2023-pr
Kyrrex Crypto Exchange
Delivered global fan engagement programs with ambassadors across MotoGP, Serie A,
and top padel players.
Negotiated and managed 19 ambassador contracts, ensuring brand alignment and
measurable reach.
Organized international fan-facing events in Barcelona (2023) and Milan (2024).
Developed and scaled a new web3 fan platform, creating immersive engagement
mechanics.
Ran organic digital campaigns reaching 4M+ fans, leveraging analytics for optimization.

Head of PR & Sponsorship| 2025 (Part-time projects)
FIRST.UA Casino
Developed and executed B2C PR strategy for a regulated iGaming brand, strengthening
brand visibility and consumer trust nationwide.
Managed high-profile sports partnerships and signed contracts with:
BITLLOK racing team and Artem Khorolskyi (Ukrainian racing champion)
Daniel Lapin (Usyk Team, boxing) and Yaroslav Amosov (UFC)
Delivered a nationwide 360° marketing campaign for FIRST Ukraine promoting a prize draw
of 1 million UAH, leveraging:
Metro advertising, OOH billboards, radio, TV spots, SMM, Telegram campaigns.

Head of Sponsorship & PR | 2023-2024
FSC Mariupol Football Club
Launched integrated fan engagement campaigns with Nike, Morshynska, Tribuna, and
Domino’s Pizza.
Oversaw community-focused PR initiatives (featured on 1+1, Tribuna, SBC), building strong
national fan loyalty.
Managed advertising campaigns with 2M+ reach, including initiatives supporting AFU.
Spearheaded club rebranding, website relaunch, and logo redesign for stronger fan
identity.
Founder & CEO | 2023-pr
Dominant Promotion
Built and led a fan-centric marketing agency, delivering strategies for sports brands and
athletes.
Directed B2B projects and personal brand promotions, managing sponsorship contracts
(30+).
Designed and implemented fan-focused campaign mechanics across digital platforms.
Head of Digital Marketing | 2022-2023
Linkup Studio (IT)
Directed digital engagement strategies, rebranding, and new marketing channels.
Built and managed an in-house video production and fan-focused media studio.

Earlier Roles in Media & Sports Journalism (2014 – 2022)
3–5 years’ experience in direct sales, ideally within sponsorship, brand partnerships or sports marketing.
Strong understanding of the US and global soccer landscape and commercial sports environment.
Proven experience selling brand partnerships or sponsorship solutions, preferably for major sports properties or agencies.
Confident communicator with strong interpersonal and stakeholder-management skills.
Commercially sharp, highly organised and comfortable managing complex sales cycles.
High work ethic, team-first mindset and the ability to thrive in a global organisation.
Willingness to work flexible hours, including evenings, weekends and events as required.

1+1 Media, Inter TV, FC Shakhtar Donetsk TV, FootballHub (YouTube): Hosted and
produced fan-driven sports shows and live events, reaching millions of viewers.
Parimatch Tech: Ran 100+ fan activation campaigns, developed BTL promotions, and
optimized fan acquisition channels.

ACADEMIC HISTORY
MSc Football Business | 2022-2024 MA Sports Journalism | 2018-2019
University of East London / GIS Taras Shevchenko National University of Kyiv

BA Journalism | 2014-2018
Taras Shevchenko National University of Kyiv

CERTIFICATION
Intrapreneurship in Sports Industry | 2021 THE CRYPTOLOGY ADVANCED TRADING COURSE | 2024
CIES/FIFA Cryptology Key
Sports Marketing | 2021 Marketing Strategy | 2021-2022
Parimatch Tech Academy University of Pennsylvania

LANGUAGES

Ukrainian – Native | Russian – Native | English – Fluent | Spanish – Elementary

KEY SKILLS & ASSETS

Fan Engagement Strategy & Lifecycle Management
Global Sponsorships & Ambassador Programs
Cross-Functional Team Leadership
Brand Development & Crisis Communication
Strategic Negotiation & Partnership Alignment
B2C PR Strategy & Execution
Media Relations: Sports, Business, Tech, Crypto, iGaming
Reputation Management & Issue Handling
Thought Leadership & Executive Communications
Non-Standard PR Activations & Stunts
Earned Media & Brand Trust Building
Multi-Market Communications Management
Cross-Functional Stakeholder Alignment
Data-Driven PR Measurement & Reporting