Володимир

Vladimir Vasilevsky
Kyiv, Ukraine
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Executive Summary
Head of Operations & Infrastructure leader with 18+ years in multinational FMCG, driving enterprise technology delivery, service excellence, and cross‑functional change. Proven track record in governance setup, vendor orchestration, compliance readiness, and end‑market/area‑scale implementations delivered on time and within budget

Core Competencies
• Operations & Service Excellence (IT Service / Reliability)
• Enterprise POS & Commercial Systems (enablement for business operations)
• Portfolio / Program Delivery & Transformation
• Vendor / SLA Management & Budget Governance
• Vulnerability / Risk Management & Compliance (audits, controls)
• Crisis / Incident Leadership & Stakeholder Management (Area/End Market)
• Process Standardization Across Markets & Change Management
• People Leadership (cross‑functional, matrix teams)

Professional Experience
Head of Operations IDT + Service Level Manager (Ukraine / SEE) — British American Tobacco | 2025–2026
• Rebuilt and stabilized IT Operations after a multi‑year gap by restoring core governance, operating rhythms, and essential documentation across entities.
• Established a vulnerability management discipline and reduced the remediation backlog from 2000+ to 50+, embedding continuous improvement practices.
• Strengthened service delivery and end‑user experience, achieving IT satisfaction 4.4/5.0 based on an end‑user survey.
• Introduced IT budget governance (planning, approvals, documentation flow, monthly reviews) to increase visibility and control over spending.
• Improved infrastructure reliability across office and factory environments, including network/Wi‑Fi service quality and lifecycle modernization planning.

POS Infrastructure Manager / Car Fleet Manager (Business Development)
British American Tobacco | Jan 2020 – Jan 2025 | Kyiv, Ukraine
• Redesigned the operating model and team setup to ensure continuity and scalability under disrupted market conditions (COVID and wartime constraints).
• Improved operational speed and execution by shifting parts of delivery to a 3rd‑party model and strengthening supplier orchestration.
• Recovered NVW SOV to/above 2020 level (40% in 2020; 36% in 2022 → 42% in 2024) through disciplined execution and operational improvements.
• Streamlined governance and documentation workflows — 80% of the documentation flow was canceled or digitized to improve cycle time and control.
• Designed and developed trade equipment solutions, including models adopted into the Global POP Catalogue.

POSM Executive (Business Development)
British American Tobacco | Jul 2015 – Dec 2019 | Kyiv, Ukraine
• Re‑engineered POSM delivery (from 10 to 3 days average); improved data quality and reporting speed; managed retail modernization
• Organized & led Area Retail Equipment workshop in Kazakhstan for UCAB area, as a result – single modular model of Backwall which was suitable for all UCAB markets
• Drove Glo & Velo launch in Ukraine, providing unconventional creative solutions (innovative M-category zone, Digital screens in Backwalls with centralized content management, etc)
• Developed several innovative ideas to the production of communication equipment, reducing the Company’s constant costs

Trade Marketing Specialist (Campaign Development)
British American Tobacco | Feb 2014 – Jun 2015, Kyiv, Ukraine
• Drove cycle activities, creative production and effectiveness analytics; captured budget savings via aggregation and material innovation.
• Achieved significant budget savings due to similar materials purchase aggregation and use innovative approach for materials choice for production

Brand Executive (Brand Marketing)
British American Tobacco | Jan 2013 – Jan 2014, Kyiv, Ukraine
• Built portfolio strategy (pack/product/price/comms); delivered growth programs and high‑impact visibility executions.
• Created & developed Rothmans Spirit of London Horeca promotional roadshow (from idea to realization)
• Created and developed outstanding and cost-effective executions for BAT brands which helped to increase brand visibility

Area Manager (Trade Marketing)
British American Tobacco | Nov 2010 – Dec 2012, Odesa, Ukraine
• Grew distribution +5–10 pp per SKU and Area MS +7 pp; rebuilt KA relationships; developed a high‑performing, motivated field team.

Channel Development Manager (Trade Marketing)
British American Tobacco | Feb 2008 – Nov 2010, Minsk, Belarus
• Built communication channels; supported retail investment programs; created Key Accounts Club to share best practice with retailers supported with exclusive magazine and informal meetings

Head of Marketing – Fresh‑ideas BTL Agency
Dec 2005 – Jan 2008, Minsk, Belarus
• Established core agency processes; built regional promo‑team structure across Belarus for rapid activations.

EDUCATION
2003-2005. High school of marketing. Marketing manager at advertising management faculty.
1998-2003. Belorussian State Economic University. Manager of Economics at banking faculty.

LANGUAGE SKILLS
English: Intermediate
Ukrainian: as native
Russian: native

Driving license B.