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Менеджер з маркетингу
- Considering positions:
- Менеджер з маркетингу, Керівник з маркетингу, Web-аналітик
- City of residence:
- Kyiv
- Ready to work:
- Kyiv, Remote
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Alex Grechanowski
Marketing Systems Specialist | Growth Marketing Manager | GA4, SEO, Automation
Kyiv, Ukraine · [open contact info ](look above in the "contact info" section) · [open contact info ](look above in the "contact info" section) · Book a call
SUMMARY
15+ years fixing marketing stacks for wellness, software development, SaaS, and eCommerce businesses. I
connect the systems that generate the data, the automations that move the leads, and the SEO that compounds
over time — so founders can finally see what's working and act on it. Expert-Vetted on Upwork with a 100% Job
Success Score across 100+ projects.
EXPERIENCE
Marketing Systems Consultant Sep 2015 – June 2026
Marketing Sutra (Independent Consulting)
– Delivered 100+ projects for wellness, SaaS, and eCommerce clients — covering analytics, SEO, automation,
funnels, and CRM from strategy through execution.
– Helped a holistic wellness brand achieve +159% YoY growth in total sessions and +250% growth in organic
search through technical SEO and data-backed content strategy.
– Built and maintained GA4, GTM, Meta Pixel, and Consent Mode v2 setups across client stacks.
– Designed and deployed marketing automation workflows across Mailchimp, Keap, HubSpot, and Zapier —
reducing manual lead handling and improving follow-up rates.
– Acted as outsourced CMO/Growth Lead for US-based clients, managing teams of designers and developers.
Chief Marketing Officer Aug 2013 – Aug 2014
rollApp
– Led global marketing strategy and built B2B partnerships to drive product adoption.
– Owned product positioning, messaging, and growth analytics to expand market reach.
Chief Marketing Officer Oct 2007 – Jul 2013
DB Best Technologies (Global IT Services)
– Built the marketing department from scratch for a global IT services provider.
– Drove significant growth in organic traffic and lead conversion through SEO and content strategy.
Digital Marketing Manager Feb 2004 – Nov 2007
Alyuda Research, Inc (B2B Software)
– Managed international digital campaigns and reseller channels for B2B software products.
– Executed SEO/PPC strategies and product development initiatives to boost global sales.
TECHNICAL SKILLS
Analytics & Tracking: GA4, Google Tag Manager, Meta Pixel & CAPI, Consent Mode v2, Looker Studio, Hotjar
SEO: Technical SEO, Google Search Console, Core Web Vitals, Schema Markup, AI-Ready SEO
Automation & CRM: Zapier, Mailchimp, Keap, HubSpot, ActiveCampaign, Calendly, Zoom
Ads & CRO: Google Ads, Meta Ads, TikTok Ads, A/B Testing, Funnel Optimization
Platforms: WordPress, Shopify, Notion, Jira, Asana
EDUCATION
Specialist & Bachelor's Degree in Management 2000 – 2005
Kharkiv State Academy of Culture
Marketing Systems Specialist | Growth Marketing Manager | GA4, SEO, Automation
Kyiv, Ukraine · [
SUMMARY
15+ years fixing marketing stacks for wellness, software development, SaaS, and eCommerce businesses. I
connect the systems that generate the data, the automations that move the leads, and the SEO that compounds
over time — so founders can finally see what's working and act on it. Expert-Vetted on Upwork with a 100% Job
Success Score across 100+ projects.
EXPERIENCE
Marketing Systems Consultant Sep 2015 – June 2026
Marketing Sutra (Independent Consulting)
– Delivered 100+ projects for wellness, SaaS, and eCommerce clients — covering analytics, SEO, automation,
funnels, and CRM from strategy through execution.
– Helped a holistic wellness brand achieve +159% YoY growth in total sessions and +250% growth in organic
search through technical SEO and data-backed content strategy.
– Built and maintained GA4, GTM, Meta Pixel, and Consent Mode v2 setups across client stacks.
– Designed and deployed marketing automation workflows across Mailchimp, Keap, HubSpot, and Zapier —
reducing manual lead handling and improving follow-up rates.
– Acted as outsourced CMO/Growth Lead for US-based clients, managing teams of designers and developers.
Chief Marketing Officer Aug 2013 – Aug 2014
rollApp
– Led global marketing strategy and built B2B partnerships to drive product adoption.
– Owned product positioning, messaging, and growth analytics to expand market reach.
Chief Marketing Officer Oct 2007 – Jul 2013
DB Best Technologies (Global IT Services)
– Built the marketing department from scratch for a global IT services provider.
– Drove significant growth in organic traffic and lead conversion through SEO and content strategy.
Digital Marketing Manager Feb 2004 – Nov 2007
Alyuda Research, Inc (B2B Software)
– Managed international digital campaigns and reseller channels for B2B software products.
– Executed SEO/PPC strategies and product development initiatives to boost global sales.
TECHNICAL SKILLS
Analytics & Tracking: GA4, Google Tag Manager, Meta Pixel & CAPI, Consent Mode v2, Looker Studio, Hotjar
SEO: Technical SEO, Google Search Console, Core Web Vitals, Schema Markup, AI-Ready SEO
Automation & CRM: Zapier, Mailchimp, Keap, HubSpot, ActiveCampaign, Calendly, Zoom
Ads & CRO: Google Ads, Meta Ads, TikTok Ads, A/B Testing, Funnel Optimization
Platforms: WordPress, Shopify, Notion, Jira, Asana
EDUCATION
Specialist & Bachelor's Degree in Management 2000 – 2005
Kharkiv State Academy of Culture
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